Report: Microsoft’s Windows Small Screen Touch Program Fails To Attract Brand Vendors

Acer W3 Windows 8 PC1

Microsoft launched a new program called Small Screen Touch (SST) program which offered licensing discounts on Windows touch devices with a display size of 11.6-inch or below. Based on a report from Digitimes, this new program is struggling to attract notebook brand vendors to develop tablets according to their sources from the upstream supply chain.

While you may question their reliability of sources, it is somewhat evident from the fact that Acer’s 8.1-inch Iconia W3 is the only tablet in the retail channel that was part of the SST program. Even after subsidizing, the cost of $500 is not attracting consumers away from cheap Android tablets of same/similar specs.

Also the inclusion of Microsoft Office in small screen devices as part of SST program is not helping much to boost sales according to the supply chain sources.

What do you think?

Source: Digitimes

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