Report: Sony Planning To Sell Its Vaio PC Division

Reuters recently reported that Sony is planning to sell its Vaio personal computer division in an effort to streamline its business. Vaio PC division is losing money already and Sony is looking to stop it by selling it to possible parties. Sony is already in dicussion with investment fund Japan Industrial Partners to sell its Vaio unit.

A new company would be set up by Japan Industrial Partners to take over the Vaio brand’s operations in Japan, according to the plan under consideration, the source said. Financial details and stakeholdings in the new entity were still being discussed.

Apart from Japan, Sony is also planning to stop its operations from overseas PC markets. PC market in general is in bad shape with declining growth and also Sony holds very low single digit market share in that market. A Japanese newspaper The Nikkei business daily reported that the Vaio PC unit would be sold for up to $493 million. There were also reports that Lenovo might be interested in buying Vaio division.

How about Microsoft buying Sony’s Vaio division? $493 million is not at all a significant money for Microsoft, but the real question is whether they will step in to save a quality Windows OEM which is known for their premium design. For example, Sony VAIO Pro 13 is one of the best Touch Ultrabooks available right now in the market.

Source: Reuters

  • Bugbog

    The Vaio Pro 13 doesn’t make up for all the cruff that they have been selling. In actuality they’ve been treading water for the last few years. And with the exception of the above named device (and its precursor), I can’t really recall the last time they released an exceptional device!?

  • grimo

    selling pc division might cut some loss but that doesn’t mean goin with android gone save your ass’s no OEM have made any significant sell beside samdung which is totally coping from others.

  • tomakali

    HTC loosing in smartphone should consider this to target enterprise
    or Dell or Lenovo

  • Emi the Strange

    well VAIOs were always like the pretty laptop to get and all that, but it was always expensive, and compared to other OEMs like lenovo, who have been doing a great job lately, it seems Sony just dont have a space, since they are not cheap and its obvious they wont try to make their products cheaper since they never really did that in so many years.
    Anyway, they want to sell it to other company, that other company might do a better job with VAIOs.

    • Bugbog

      I think 2007 was a turning point for Sony PC’s being must have!? All of a sudden they went from desirable to slightly too expensive. Don’t really know what caused the change.

  • Sunovavic

    I got my Vaio Tap 21 last week for work and I love it!

  • Robert Wigley

    Can’t see MS purchasing another hardware vendor anytime soon, unless it’s Blackberry, which would be purely for Intellectual Property and to ensure their dominance in enterprise mobility. They still have to integrate Nokia, and Nokia would be more than capable of designing Ultrabooks for them.

    • Joe_HTH

      Blackberry’s patents aren’t much better than Motorola’s were. They’ve got their hands full with Nokia. They’re not going to buy Blackberry. There would be no point.

  • blakjedi

    Here is the reason… Sony is getting out of MS’s computing world totally:

    • Nham Thien Duong

      I don’t think so, they’ll probably make Windows Phones/Windows Tablet-P.C.’s to keep some rights to patents, you’ll have to notice that Sony needs to have a positive relationship with Microsoft because of patent trolls.