Samsung Not Releasing Its Ativ Tab Windows RT Device In the U.S

This is a really bad news for Windows RT Eco-system. Samsung has decided not to release its only Windows RT tablet Ativ Tab in US. Samsung indicated that modest response from retail for such products and a lot of investment needed to inform consumers about the benefits of Windows RT are the reason behind their decision.

There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.

Mike Abary, the Samsung senior vice president also cited that they really didn’t hit right price points for their Windows RT device which he think is the biggest advantage over Intel CPU based devices.

“We didn’t necessarily attain the price point that we hoped to attain,” Abary said. “It’s not an issue on Microsoft’s side. It’s more an issue of how the product was built and some of the tradeoffs we had to incorporate in it.”

On the positive side, Samsung is still open to Windows RT devices and will continue development based on market response for current devices.

Source: CNET

About the author  ⁄ pradeep

Pradeep, a Computer Science & Engineering graduate.

  • Tom Cruise

    RT DOA, Let the fire sale begin

    • Joe_HTH

      LOL! Keep dreaming douche bag.

  • http://www.facebook.com/richeymeister Mark Richey

    Actually, it was Microsoft that started this problem, releasing the Surface in only 6 markets and only in their stores. They had the opportunity to put it on every retail shelf and didn’t.

    Now, to be realistic, that would have also been dangerous. For example, no small amount of money would have needed to be put into an untested product to introduce in Japan with the need to produce a customized Japanese Touch Cover or Type Cover.

    Nothing stops American consumers from doing exactly what I have had to do in this market to get a Windows Phone and Surface RT 64GB: buy from other retailers such as Expansys. There will be countless ways to get the Samsung in the States.

    As far as RT DOA, not so sure. I have since the release of the Surface seen a multitude of Windows Pro convertibles, sliders and touch netbooks and Ultrabooks. And most recently, tablet appearing, both RT and Pro.

    • Bugbog

      It’s just like the releasing of a movie; unless you have a surefire blockbuster sequel, you go slow. opening in a small number of theaters/markets, then expand. (Similar in fact to the recent film Lincoln! Despite being directed by Spielberg, with major stars, given the subject matter, they started slow and allowed word of mouth to build, ahead/in-conjunction with major marketing!)

  • vcfan

    Its simple really. Samsung doesn’t have to work hard to sell Windows RT devices yet because the software library isn’t that big yet,so there isn’t an opportunity to sell a ton of these.Once the software gets there,thats when Windows RT will start making sense.
    Theres a reason for Windows RT. We all know that intel chips finally reached the same power consumption as ARM and still being faster,BUT ARM chips are still a hell of a lot cheaper.
    Again,the true potential of Windows RT will shine when the software library gets there. The current surface tablet for example,will be recommended more a year from now,than now when its actually recently released.

    • Bugbog

      “..The software library isn’t that big yet..”

      That’s why they created Bada, and also released an SDK for it, right?

      That’s why they are also creating their own Exynos ARM chips, right?

  • blackhawk556

    I said this in another article and I’ll say it again. Samsung reps told us this would happen back in October during the WP8 launch. They weren’t going to release it for several reasons. The main one he pointed out was that they wanted to use their own processors and not other companies processors. Either way, this is not good news for the RT platform.

    • RicardoDawkins

      Pathetic excuses….Many of their mobile phones are using SoCs from Qualcomm, TI or Nvidia.

  • http://twitter.com/efjay01 Ef Jay

    RT is pointless, you can do everything it can do with an Atom Clovertrail tablet and get the same power efficiency and none of the drawbacks and by the end of this year even better performance. No big loss if you ask me.

    • guest

      except for the fact that ARM processors are dirt cheap. companies do want to make money.

      • http://www.facebook.com/chrgeorgeson Chris Georgeson

        right except Intel is making Atom cheap as well. The problem is that nobody want’s to license an RT version of Windows from MS since that ecosystem is still in it’s infancy.

        • Joe_HTH

          What do you mean by “that” ecosystem? There is only one ecosystem, the Windows 8 ecosystem. If you’re talking about Metro, then that’s on x86 Windows 8 as well. The apps in the store are exactly the same on RT and full Windows 8. The only difference is RT doesn’t use desktop software.

          • http://www.facebook.com/chrgeorgeson Chris Georgeson

            There are 2 ecosystems with Windows. Legacy desktop and the Modern/Metro/Windows Marketplace only software.
            My point is that Atom is a better way to go if you want full backwards compatibility. ARM is great I just think a lot of people see Windows as a true computer so they don’t want to compromise in the legacy apps department.
            RT is also a programming language as well as a name for an OS (stupid decision on MS part) that ecosystem is what I was referring to as being in its infancy.

      • Bugbog

        A lot of people keep seeming to miss the point; that the RT runs on ARM! A platform rivaling the x86 one!

        Regardless of any major success, this platform is here to stay.

        (And for the nay-sayers; Microsoft couldn’t call it Windows [on] ARM, as ARM is another company’s trademark!

    • Joe_HTH

      LOL! Bullshit! You can do everything with a Surface RT that you can do with any other tablet. Desktop software is the only thing you can’t do, and many people wouldn’t care. You can run Office on Surface RT. You can print from Surface RT.

  • ricecube88

    Actaully its good for MSFT ,now they can lower the price of the device and not worry about OEM’s . They would have done that right off the bat but would have upset a lot of OEM’s.Now that they are not competing with the same OS MSFT is free to do what ever it pleases.

  • http://www.facebook.com/richeymeister Mark Richey

    I love my Surface. I went in knowing what it was, what the difference would be, and I do use it somewhat differently from my W8 Pro upgraded laptop. Samsung is pushing their own brand of ecosystem and it fits a slightly different niche. More power to them, and just because it isn’t released today in the US, doesn’t mean it won’t show up in the market tomorrow.

  • RicardoDawkins

    They are sabotaging MSFT software releases. Notice how their ATIV devices are barely available.

    ATIV x86 devices are overpriced and availability is so abysmal.

    ATIV was the first WP8 announced device and the last to become available.

    They are just pushing their Galaxy devices…. Microsoft should notice this.

    • http://www.facebook.com/chrgeorgeson Chris Georgeson

      MS did notice this… they released Surface RT which hasn’t performed well at all.
      There are two other highend WP8 phones on the market in the USA that are selling well. No one seems to be really clamoring for the Ativ Phone.
      Back to RT though…. MS really only has themselves to blame.
      RT is great in theory but it’s not a ‘fun’ product with only a few select apps in the store.
      This was always going to be the hurdle for them.
      OEM’s have a right to not want to release a product that may not perform well in the market .

      • wp77

        Why did they not call it “Windows Tablet” or something? RT means nothing. I would have made the office apps Metro style, got rid of the desktop. On Windows 8 I would have said it includes tablet mode as well.

      • Joe_HTH

        “RT is great in theory but it’s not a ‘fun’ product with only a few select apps in the store.”

        LOL! Only a few selects apps? Since when 35-40 thousand apps become only a select few. People like you need to stop with the bullshit.

        “MS did notice this… they released Surface RT which hasn’t performed well at all.”

        That’s what happens when nobody can find the thing or touch it, because it’s limited to only Microsoft stores for the first two to three months. Also announcing the product months before release, which effectively kills hype, doesn’t help either.

        There isn’t a damn thing wrong with Surface RT. It can do everything an iPad can do, as well as things an iPad can’t. Most consumers probably don’t give a damn that it can’t run desktop apps. I don’t hear anyone whining because the iPad can’t run OSX software. What can’t you do on Surface RT that you can do on every other tablet not named Surface Pro, aside from the number of apps, which is growing quite rapidly.

        • http://www.facebook.com/chrgeorgeson Chris Georgeson

          “LOL! Only a few selects apps? Since when 35-40 thousand apps become only a select few. People like you need to stop with the bullshit.”

          It’s not bullshit it’s an opinion. You just don’t agree with it. By the way I have Windows 8 and I love the OS however the app store isn’t really that great, nothings to compelling. I believe in high quality apps not the number of apps. Also in Windows 8/RT defense a lot of the staple Apps have been in there since day 1.

          “That’s what happens when nobody can find the thing or touch it, because it’s limited to only Microsoft stores for the first two to three months. ”

          Surface was released October 26th then came out to Best Buy and Staples in Mid December…well before XMas. It still sold poorly. Plenty of foot traffic in both of those stores in December. MS didn’t have it for 3 months… not even 2 months before it was released to BB and Staples.

          “There isn’t a damn thing wrong with Surface RT. It can do everything an iPad can do, as well as things an iPad can’t.”

          It absolutely cannot do everything an iPad can do. I cannot play a lot of the higher end games that are on the iPad exclusively, on the Surface. I would agree for productivity Surface RT is a much better machine though.

          Also do you really believe that there “isn’t a damn thing wrong with Surface RT” ? I mean NOTHING? I think you’re swearing blind faith into a product for some strange reason.

          I plan on buying a Surface Pro by the way, and I also think that Surface RT is a good product but not good enough to steer the masses away from iOS. Sales agree with this. Hopefully things change, and change soon.

          Also all the thing you said are besides the point (about the Ativ RT tablet). RT isn’t selling well right now…. why release a product that won’t sell? Samsung is a business and needs to make money in order to innovate and create. It’s that simple.

          If MS wants people to make RT tablets then they need to show people why RT is so damn good.

          • Joe_HTH

            “It absolutely cannot do everything an iPad can do.”

            I specifically mentioned the ecosystem is not as good as an iPad. However, can you connect any USB device to an iPad and use it? Can you attach any USB device to the iPad period? Can you use Office on the iPad? Maybe at some predetermined date, but not now? Can you print from an iPad? I didn’t think so. Web browsing, email, Facebook and Twitter, looking at photos and video can be done just as well on a Surface as an iPad.

            “It’s not bullshit it’s an opinion.”

            When you say that an ecosystem that has almost 40,000 apps only has a select few apps, that is straight bullshit, if not outright trolling. There are good apps, and there are bad apps. 90% of the apps on Android absolutely suck. That doesn’t mean there aren’t good apps. The majority of apps on iOS suck for various reasons. Every ecosystem has more crap apps than great ones.

            “Surface was released October 26th then came out to Best Buy and Staples in Mid December…well before XMas.”

            You’re misinformed. The Surface didn’t show up nationwide at these stores, and the stores they did make it to were poorly presented and shown. Part of that blame lies with Microsoft.

            “I also think that Surface RT is a good product but not good enough to
            steer the masses away from iOS. Sales agree with this. Hopefully things
            change, and change soon.”

            Who said anything about steering masses away from the iPad. Not even Android does that. As for sales being a confirmation of how good a product is, that too is bullshit. If sales were indicative of quality, Avatar would be the greatest film ever made, and Transformers would be a masterpiece. Microsoft is where they are because they sat on their ass for two years while competitors took the mobile market away from them.

            “RT isn’t selling well right now”

            There are many reasons for that, and none of those reasons have anything to do with the quality of the actual product. Microsoft being two years late to the market is one reason. Microsoft announcing the product months before it was to go on sale. The confusing nature of RT, which is not all that confusing unless you’re an idiot. Selling the platform at few locations for at least two months was stupid. The ads are confusing and silly as well. What the hell does dancing tablets and actors dancing around the tabets tell customers about the product.

            At the end of the day, the Surface is as good as the iPad, at least in quality, and better than the vast majority of shitty Android tablets. It’s sales woes are related to a dozen different reasons.

            For what it’s worth, the Surface Pro is not going to be a huge success with customers because of it’s price. The only Android tablets that sell are cheap crappy tablets like the Nexus 7. The Nook and Kindle Fire tablets sell better, but they are effectively aren’t Android tablets.

          • SetagB

            “For what it’s worth, the Surface Pro is not going to be a huge success with customers because of it’s price.”

            Your right that price is not helping but that is not the sole reason, in fact it maybe secondary. The biggest issue it tries to serve to masters and does neither that well. It is not a great laptop nor great tablet. It is a no compromise product that is full of compromise.

            Another MS fan states is well here: http://thetechblock.com/who-dropped-the-ball-microsoft-or-oems/

          • http://www.facebook.com/chrgeorgeson Chris Georgeson

            It’s funny you and I agree on a lot of things… I’m not sure why you seem so defensive.However I am getting bored of this conversation. My opinion differs from yours and apparently you getting defensive at the fact that other products might do things better, and that RT isn’t that great is, I’m assuming wrong to you.

            “I specifically mentioned the ecosystem is not as good as an iPad.” I don’t see where you specifically said that.

            “Can you attach any USB device to the iPad period?” Yes you can attach USB devices to an iPad through the camera connection kit. It is more limited on what devices you can use. Such as just a USB keyboard.

            “Can you use Office on the iPad? Maybe at some predetermined date, but not now?” Correct.

            “Can you print from an iPad? I didn’t think so.” Yes you can print to some printers. RT uses a device class driver not the exact driver for MOST printers to get the printer to work. That is NOT a knock on RT it is a strength. However you do not usually get all the bells and whistles of the printers features with a generic class driver.

            “When you say that an ecosystem that has almost 40,000 apps only has a select few apps, that is straight bullshit, if not outright trolling.”

            Ok, I truly apologize to you for “trolling” if it appears that way. Let me rephrase this. While the app store has 40k apps in it a lot of the apps that people want aren’t there. Worse yet the fantastic apps that, I’m assuming are in there, aren’t making waves enough that people are saying. “WOW look at this new app that hit the market place!”

            I have 6 friends who have Surface RT and love it… they all say the consensus seems to be the same thing. The staple apps are in there but nothing is really popping out as a must have.

            Actually one of my friends really does love the Plex app.

            “Who said anything about steering masses away from the iPad.”

            Well… I guess i assume since it’s apples market to lose we should all be talking about this. I know MS is taking Apple on with Win8/RT. So far it hasn’t worked. I don’t think people want to buy an iPad plus a Surface RT/Pro device.

            “There are many reasons for that, and none of those reasons have anything to do with the quality of the actual product.”

            I don’t believe that. Windows 7 sold well and was recieved well because it was a great product. Products live and die by how great they are to use (experience) and how much money they make, that’s reality and that’s business. ”

            “Microsoft being two years late to the market is one reason.” Amen.

            ” Microsoft announcing the product months before it was to go on sale.” Preaching to the choir

            “The confusing nature of RT, which is not all that confusing unless you’re an idiot.” You basically just said RT is confusing then said it wasn’t….ok. So people are idiots because they don’t understand RT? That’s a pretty blanketed statement but sure…

            “The only Android tablets that sell are cheap crappy tablets like the Nexus 7.”

            Kind of split on this… I agree that Android hasn’t taken off that well when it comes to the tablet market. I personally don’t think I would want an Android device yet myself. However the Nexus 7 is considered a pretty well received product and as of mid October has sold 3 million units. That’s pretty good for a device that has had less advertising on TV then Surface.
            My opinion is that Surface is going to (hopefully) show people that a tablet can be fun and also be a great productivity device.

          • Andrew me

            The only problem for Microsoft is their price for the rt. If they could cut the price in half they would take the market away from the ipad and easily catch up to Android. When you can get a dual core 1.4mghz ips screened tablet for £110 and you can get the same without the ips screen for £74 there is just no competition and microsoft cannot compete.
            Where Microsoft has the advantage though is their name, i would not buy any other tablet if the rt was reasonably prices, and i think there are a lot of people like me just waiting for the price to drop.

  • Truthhz

    The real reason: Retailers and customers would have chosen Surface RT over the unremarkable ATIV. MS won’t bad mouth partners, but it seems Samsung does not have the same class.
    Microsoft would not mind having entire RT platform to themselves, but MS obviously can’t say that.

    • Bugbog

      If they, Samsung, aren’t collaborating (re: copying) with someone else, either to release a product or to ‘go one better than’, then they don’t really know what to do.

      Apart from the Iconic Surface, there isn’t really anyone else to copy. And Microsoft is still in the opening stages of building up the platform (it’s only been 3 months), so they aren’t ready to come and attempt to steal the crown through ‘flood’ manufacturing.

  • Tirinti

    They haven’t released Ativ S in Poland yet.

    They only releasing pathetic spyoid based galaxy.

    I Think EU should forbide releasing anything with spyoid if you don’t release Windows (Phone) something as well. And who don’t comply, will have to pay greek debts. IN US they shold buy infamous trillion dollar coin.

  • Bugbog

    So many loop-holes in their statement!

    Like with Android (and Apple) they need for someone else to do all the ‘heavy-lifting’ before they consider a platform viable to step in!

    Like with their other products; If it’s low-end, it’s dirt cheap. If it’s high-end, it’s over-priced! (And, given Microsoft’s design parameters {and Nokia}, they can’t easily undercut other partners by flooding the market with low-cost/low-designed devices!)

    Despite noises to the contrary, they don’t really wish for Windows 8/RT to take off! They’d prefer for Android to supplant Windows O.S.’s as the primary consumer software!

    They can’t use Microsoft’s Knowledge/technical information transfer to ‘boost’ their “creative” products! I’ll explain: Circa 2006-2011, most tech companies would use Samsung as their tech/device foundries. Collaborating with them to get their part/products manufactured (Apple & MS being the primaries). Most of them have now withdrawn their collaborations due to Samsung’s rapacious growth and tech ‘borrowing’.

    Take for instance (purely circumstantial), in 2010 Microsoft introduced WP7, with the innovative hubs. Prior to WP7′s October release, Samsung (in summer that year) incorporated ‘hubs’ into its Android devices. 2011, Microsoft introduces it’s metro ‘snap’ feature. Again, prior to its 2012 release, Samsung, in mid-2012, introduces the ‘side-by-side’ feature for its Android devices, hailed as ‘revolutionary’.

    Any wonder why Microsoft built the Surface in-house? :) Now, apart from giving design Win 8/WP8 white sheets to Samsung (as well as necessary assistance), I doub’t they’ve received any special assistance. Now, any wonder why their Windows 8/WP8 devices have slowed and are lack-lustre?

    Google better watch out! If they don’t, they’ll find Samsung will steal the Android ‘game’ out from under them! Shifting to the Tizen platform, but using Android apps.

  • http://www.facebook.com/people/Gavin-Tom/100001144097567 Gavin Tom

    well that was obvious, why would they make a tablet that competes with the galaxy tab. lol dur. Microsoft the sleeping giant will soon just make their own devices like apple. After seeing the surface, I am confident Microsoft can compete on a hugely higher level than what the other OEMs are producing.

  • donzebe

    Samsung sees promoting windows RT tablets as a direct way of killing their Android / Chrome os tablest. Samsung knows windows RT is more superior. Their Galaxy line of products is doing well and they are creating an ecosystem of their own and before you know it they will own Android and Chrome. With windows they will have to compete on durable hardwares from Lenovo Nokia and HTC etc. Promoting windows RT will be a direct way of killing their Galaxy line.

    • http://www.facebook.com/chrgeorgeson Chris Georgeson

      More superior? In what way? Sales are low, app store is weak, prices are high for RT devices. Samsung would absolutely release RT devices if the deman was high that is why they make laptops running regular (Intel) Windows laptops. They already compete with Lenovo, Acer, Dell, and HP.

      I’m personally buying a Surface Pro, love the design, and functionality. But RT is not a fully baked product right now. Maybe a year from now but right now the App store needs to catch up to it.

      • Joe_HTH

        I hate to tell you this, but Android tablet sales are low too. The only Android tablets that sell are the Nexus 7, and it’s only a moderate success. The Nook HD and the Kindle Fire, and neither of those are really Android tablets.

        As for app store being weak, have you ever actually looked at the app store for Android tablets? 99% of the apps for Android tablets are blown up phone apps, and they suck. There are only a couple of thousand tablet optimized apps for Android tablets.

        • http://www.facebook.com/chrgeorgeson Chris Georgeson

          Joe not sure if you intended to reply to me. I never said Android tablets are selling like crazy even though they are selling much better to RT tablets.

          As for the App store comment I don’t know what to say to that either. I never said that Android’s “play store” is any better I just know that RT right now has almost, maybe no, apps that people are going crazy for.

          I have a windows 8 tower PC, have used Surface RT for about 2 days, and played with a Windows 8 Acer tablet. I liked the products but see legitmate complaints that people have with the OS and ecosystem.

          I think the eco system will of course catch up, but it’s not there now.

          MS has even said that they no that RT/8 has some work that needs to be done with it. They are working on updates for it right now.
          I don’t know why people are getting bent out of shape over this?

          • Andrew me

            The problem is that the big names are not really selling tablets, it is the amazingly good Chinese tablets that are selling very very well.
            Android owns 70% and more of the tablet market at the moment, and although the big manufacturers will spread the Chinese developed tablets are crap lie these tablets are amazingly good, in some cases challenging the nexus7 for speed and screen specs and selling at almost half the price..

      • donzebe

        Where was Android and its App store when Samsung started promoting them. It was all at or below today windows RT Level. My point is if you have a good product in your hands and know it is good you will put in resource to promote it. A good example is Nokia. They have faith in windows phone OS, the demand was very low but they have relentlessly put all their energy into it despite all the ought from critics. The bottom line is Samsung is protecting it’s galaxy line they have gone this far and do not want to do it over again.

  • deathdealer351

    I blame Sammy,Acer and the rest they pissed and moaned about MS doing a cheap surface RT. Which I believe was needed. I mean when you come in with 20K apps at the same price as an ipad who is going to buy?.

    If they came in at $200 or$300 then the early adopters get a bonus
    MS needed to drive volume to get the apps. Having MS take the loss lead hit on surface then you come in when surface2 is out and then MS does fair pricing.
    Either stfu or help drive the market.

  • koenshaku

    What is this supposed to be a slap on the wrist for releasing their own hardware? Samsung devices aren’t that impressive anyway the vivo tab RT is already out and an offering from Acer. RT is an limited OS though that is why I skipped over it myself didn’t want to deal with the growing pains maybe I will look again next year. Now if if only MS would release Surface pro..