Siri Cozies Up To Bing

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While copying Windows Phone, Apple decided it may as well switch to Bing too.  All kidding aside, Google is a powerful enemy and an ever increasing threat to Apple and Microsoft.  Since Windows Phone has less marketshare, Apple has decided to switch to Bing when iOS users use Siri.

Today at WWDC Apple announced iOS 7, which brings Bing web search integration to Siri, Apple’s breakthrough personal assistant, for the first time.  Starting this fall with iOS 7, Bing will power Siri’s new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster. Bing.com will now be available to Siri users on iPhone, iPad and iPod touch.

This deal between Apple and Microsoft is similar to the one with Yahoo.  The average user will not notice any front-end changes to Siri, but on the back-end search results will be powered by Bing.  This could be a precursor to Bing becoming the default search engine on Safari.

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Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • blackhawk556

    this has the potential to make Bing into a big player. Microsoft better get their $#!t together because from what I’ve read, Bing sucks in other countries.

    • Orc

      It has started to get alot better outside the US.

      • Johan Spånberg

        Yeah, but I just wish MS would stop with the Beta-thing for the rest of us and just release the whole thing. Setting Bing.com to American (US) makes it far better than Google… But as it is right now on default settings, it just barely beats Google. :-/

  • steveo99

    I found Bing more or less equal to google when it comes to normal everyday searches. It’s when you get really specific like some function in PHP or programming language, the results are not as relevant in Bing. But I still try to stick to Bing for everything.

    • DigTheNoise

      Yeah … I use Google about 1 out of every 20 searches for the same reason. However, I remember when I started using Bing that I was going back to Google a lot more frequently than that — practically for any technical information. Bing has come a long way.

      • http://www.facebook.com/profile.php?id=1216353694 Klevis Ymeri

        It might also be that a search engine needs time to know your preferences.

    • techieg

      …and they fail to innovate but copy the simple/clean look of Windows Phone: http://www.cnn.com/2013/06/11/tech/innovation/mac-pro-computer/index.html?hpt=hp_c3