Steve Ballmer says Windows 8 “preliminary demand well above where we were with Windows 7”

Speaking at the Windows Phone 8 launch event Microsoft CEO Steve Ballmer also had some reassuring words to say about Windows 8, which launched last week.

He said "We’re seeing preliminary demand well above where we were with Windows 7, which is gratifying. We’re seeing retailers here in the United States and hardware manufacturers enthusiastic about the response."

"The demand for touch on all-in-ones and laptops, in addition to tablets, has been really quite astounding, and certainly the lines we’ve seen at the Microsoft Stores have been heartening," Ballmer continued.

His statements counter surveys, taken before Windows 8 marketing hit the airwaves, which found only 3% of those surveyed were extremely interested in buying a new PC running the OS.

There have been many questions whether Windows 8 will stimulate flagging PC sales, but I suspect this has much to do with whether these devices answer the demand for touch and new form factors, or are only more of the same. One thing that the statement certainly demonstrates is that consumers are not afraid to learn new user interfaces, as demonstrated by their adoption of iOS and Android.


  • rsgx

    I hope it does well, Windows 8 is fantastic so far IME.

  • Leandro Barbosa

    7″ have to run Windows Phone 8, not Windows 8.

    • ale91g

      A 7″ device is a tablet and Windows 8 is an OS designed especially for tablets.

  • Meekermoloko

    This is good to hear… however Vista left a bad taste in people’s mouths… so they were a bit more cautious with 7.

  • Katana18

    Installed Windows 8 on my main PC and its fantastic. Its one thing testing beta on a VM or secondary PC, but its another thing when you actualy use it as your main system, it really does come alive

  • JoshC

    I think the biggest reason the demand for 8 is higher than 7 is because you can get 8 for $40 that’s less than half of an upgrade was for 7.

    • Mr.InTernaTionaL

      That’s still good regardless of the price. They sold 670 Million Windows 7 licenses so just htink about if they sell 1 Billion Windows 8 licenses because they only keep going up in sells all the time.