Survey Finds 40% Of PC Owners Plan To Update To Windows 8

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We have seen lots of surveys, analyst’s claims, market research reports on Windows 8 adoption. Today, another survey about Windows 8 got released. According to the survey result, two in five (39%) are likely to upgrade to Windows 8. Even though the survey firm showcases it as a negative number, I think 40% of total PC count is a strong number. Read the full survey results below.

Press Release:

LONDON — November 22, 2012
While the vast majority of consumers (96%) own a Windows PC, only two in five (39%) of these are likely to upgrade to Windows 8.
The findings were part of a study undertaken by Toluna QuickSurveys to assess consumer reactions to the announcement by Microsoft last month to upgrade to Windows 8.

The survey also revealed that when it comes to Windows operating systems, Windows 7 is a clear favourite, with over a quarter of consumers (28%) selecting this version as their preferred choice – this represents double the proportion who chose the newly launched Windows 8 (14%).
Part of the rationale behind the development of the new Windows technology was to improve the user experience on mobile devices such as tablets, but initial consumer reactions illustrate that Microsoft has not captured the interest of this market. The proportion of respondents planning to buy a tablet running Windows 8 is on par with other systems including Apple iOS and Android (13%, 13% and 14% respectively). In a similar vein, the tablet-specific Windows RT received only 2% of the votes and was voted the least favourite Windows operating system all round.

Managing Director, Global Technology Practice at Toluna, Mark Simon, commented: “Given that the new Windows operating system was developed to improve the user experience on mobile devices such as tablets, we might expect Windows 8 to be better received within the tablet market. The results show that Microsoft will have to work harder on future product developments if they are to gain favour with PC users and reclaim their position as leader within the wider market”.

This news comes amidst claims that the Microsoft Touch cover is prone to splitting after only a few days of use, according to a recent article in The Guardian.

Methodology:
The survey was conducted online within the UK in October 2012 among 2,000 adults (aged 18 and over). Figures for age, gender, education, and region were weighted where necessary to bring them into line with their actual proportions in the online population. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated. For more information on the results from this survey, please contact quicksurveys@toluna.com.

About Author

Pradeep, a Computer Science & Engineering graduate.

  • http://twitter.com/s_a_r_k_i_s S_A_R_K_I_S

    I’m in that 40%……YES ! haha.

  • Bugbog

    Who are toluna surveys? I’m in the UK. Never heard of them.

    • techblogger

      Bing is your buddy and google is your friend.

      • Bugbog

        And rhetorical questions don’t necessitate a response!

        • techblogger

          Nothing rhetorical about your question unless you suspect we all live in the UK.

    • Alki

      Never heard of Toluna? Really? With those internet surveys where they claim you’ll be rewarded for taking part in surveys? I’m not even from the UK – spent a few years there though and only just returned home – but it was almost impossible to escape them

      • Bugbog

        Ahh..If that’s the case, then it’s probably due to my ‘No Script’ blocking. Just as well.

        It’s funny though, I’d generally think that the more sophisticated internet user (i.e.. tech savvy) would avoid clicking on unsolicited, flash-based surveys? Which makes the survey sampling….??

      • Bugbog

        Ahh..If that’s the case, then it’s probably due to my ‘No Script’ blocking. Just as well.

        It’s funny though, I’d generally think that the more sophisticated internet user (i.e.. tech savvy) would avoid clicking on unsolicited, flash-based surveys? Which makes the survey sampling….??

  • GG002

    Can’t compare Win 8 adoption to Win 7, since Win 7’s sole purpose was to rectify the horror of Win Vista. Windows 7 is very good, and Win 8 is only marginally better for the average Joe. I’m, however, not your average Joe, so I upgraded the same day it was available.

  • Rallicat

    40% is pretty good for an OS that has only just been released, and has seen rather a lot of negative press. If that’s the number that we’re starting with, then I expect it to ramp up over time as people see it for themselves and realise how good it is.

  • David

    who cares about the polls, im into the future…
    W8 rocks…

  • The__Truth__Hurts

    How about……..?

    $30 Windows 8 Pro Disc? (is the full deal for people who have built their own computers and install it, etc…)

    Yes, I know I could download it, but it would be /very/ nice to have a physical copy if anything goes wrong.

    And the perfect thing is? $30 a pop for a Windows 8 Pro Disc? I probably would buy a lot of CD’s to give to people for Christmas presents.

    Yes you can say Microsoft makes their $$$ from Windows. But if they push Office 365, Skydrive, Xbox Music/videos, Skype, etc… Where there is a monthly fee/yearly fee attached to, they can make a lot of money $$$

    How about “Build your own package”…?
    Get some sort of discount if you buy Windows 8 Pro, Office, Skydrive, xBox Music/video, Skype, etc…

    What would be a /killer/ deal would be if Microsoft had a “student” package.
    4 year package
    Windows 8 Pro (Windows 9 Pro/etc..)
    Office 365 (Which does include Skydrive and Skype stuff)
    Xbox Music/Video

    Basically for a SET PRICE, you get 4 years worth of software updates (that is major), Office and Xbox Music/Video
    $70 for Office 365
    Lets say: $30 for Windows
    How about: $200 for Xbox Music/Video.

    So… Say $300 gets you Xbox Music/Video for 4 years, Office 365 for 4 years, and you get at least Windows 9 in the mix as well. (maybe Windows 10 as well)

    There are plenty of students I know that I would show them this.

    But, Also a package similar like this for the regular consumer, etc.. (maybe not as cheap)

  • http://twitter.com/laserfloyd Lewis McCrary

    40% is pretty darn big. Win7 and Win8 will be able to co-exist for quite some time. I’m in that 40% though. :)

  • VHMP01

    Does Toluna QuickSurveys realize that 40% out of 1.25 Billion PCs is 500 Million Users?
    Just a hundred Million more than Ballmer estimated!