Tablet OEMs are turning to Windows 8 after Android tablet failure

METRO_Ballmer-Tablet2Digitimes reports that OEMs are turning to Windows 8 and Intel chipsets for future tablets, after Android-powered tablets fail to catch on with consumers.

Numerous OEMs have been disappointed with poor sales of non-iPad tablets, with Acer being the latest to cut sales forecasts by half. According to Digitimes vendors are blaming poor sales on the instability of Android and the compatibility issues found between Android 3.0 and 3.1.

Digitimes state that Intel and Microsoft have revealed a roadmap for Intel-powered tablets with low cost, low power 5W CPUs and Windows 8 to start delivering devices in 2012. 

Windows 8 promises to deliver a touch-friendly user experience while still preserving the full functionality of a PC, something buyers tend to demand with increased screen sizes.

Read more at Digitimes here.

  • RWalrond

    Makes logical sense to me. Microsoft has the right approach to the tablet, because as the screen size gets bigger so does the expectations. If they can give me full Windows in a tablet form, I would buy that any day over a limited mobile OS.

    • Marco Ruiz

      I would buy one too, so long as it has a capable, functional, and finger-friendly UI. Windows tablets thus far have not been so great, but I think Windows 8 is definitely an upgrade in terms of this. 

  • Anonymous

    The funny thing is so many people were screaming MS was in trouble for not jumping on the pad craze when everyone else was jumping in without parachutes.  MS would consistently reply “we are not in the pad device business”.  What they are making is a better “PC” tablet.  Sit back and watch the fireworks.

    • Ballmerfailsagain

      They had every opportunity to make a better PC tablet ahead of iPad. They were,  after all,  the category leader and pioneer for the previous ten years. Their failure to continue focusing and innovating has cost their reputation and shareholders dearly. Maybe W8 will get them back into the market, but it will take years to undo the damage to both company and stock holders.

  • Mike Wen

    Of course!

    Android was not designed as a full OS.
    It’s just a Java-like runtime on top of Linux.

  • Anonymous

    I can’t wait for that oh so sexy Windows 8 start screen on a tablet. Windows 8 can’t come soon enough.

  • Brian Chau

    I thought Ballmer was wrong when he didn’t bring WP7 onto tablet. Now looking back he was wise not to do so. WP7 on tablet would be a distant third to Android on tablet which is a distant second to iPad. Yes, Windows 8 on tablet provides the most compelling reason for tablet buyers to consider it over iPads and the likes.

    • Anonymous

      I was preaching this a year ago, everyone always said they would just be late…

    • Anonymous

      Android tablets have been a miserable failure at the sales register. They are not selling at all. So to say they are a distant second is still be generous. They’re not even a factor at this point.

  • Malcolm Williams

    really sad that amazingly the convertibles powered by windows 7 is selling more than honeycomb…
    Actually not quite sad. Expected is the better word. Users (myself included) demand that the mobile OS on a tablet is fun for hipsters and games, but it doesn’t cut it as a replacement. Tablets/convertibles purchased running microsoft not only last, but satisfy a variety of niches that neither android or apple can. 

  • Avatar Roku

    I have an Asus Transformer and the hardware is really nice, but the OS is just so unpolished. Slowdown is common place, the background apps are uncontrollable, the browser and apps crash every 5 seconds, and typing text into a box like this can at times be a nightmare (the cursor refuses to go where you want it). Sometimes it simply does not work right and is incredibly frustrating. There is a lot to like about Honeycomb (Android is powerful & has a ton of functionality). Honeycomb is probably the first serious competitor I’ve seen to Windows ever, but there’s also a lot about it that is simply busted and ill thought out right now.

    I think it’s premature to start celebrating a Windows 8 victory though. These ARM devices are fine for low resolution 1-app-at-a-time smartphones, but I’m not entirely confident that a full blown multitasking Windows 8 on a weak ARM SoC won’t become a bogged down frustrating experience also. I won’t know for sure until I get the device in my hands. There were no signs from anything I read before getting a Transformer about just how bad the performance of Honeycomb could be and how frustrating the constant app crashes and glitches were. Fortunately by the time Windows 8 launches quad core ARM chips and 2GB RAM will be common place on tablets. If Microsoft can use this next year to minimize the bugs and maximize the number of apps prior to launch then I think they will do much better than Google did by tossing an unfinished/unsupported OS onto the market.

  • Dhaoracle

    Lol this is so ironic. Everyone talked their mess about Microsoft and how they are on their last straw and look at what is happening. 

    Apple is stealing a boat loads of ideas and patents from Microsoft because after all Apple is very innovative at how they steal their revolutionary ideas.

    Google is being dropped for what it is, a SUPER fragmented and unstable OS.

    Microsoft are doing all the right things now and everyone else should be scared at the revolution that is coming from the 10 year plan devised by the biggest changer in the game. When they revolutionize and take over they do it in a super major way that just overtakes the market and it seems like that right now if everything goes right. 

    • rsgx

      Well said.

      People forget they are the biggest, and the best.

      • Justthefacts

        Biggest? Not in revenue, profit, or market cap. Guess you mean OS market share? And that’s been steadily declining since Vista.

        • Dhaoracle

          How are they declining with 90% of the market? Then Windows 7 has gained like 25% if the Market so please tell me how that’s fail or how anyone else is doing better?

        • Anonymous

          LOL! Their OS market share hasn’t declined a lick. In fact, it’s increased slightly with the release of Windows 7. OS X still has less than 6% market share.

    • PutdowntheKoolaid

      Can I have some of whatever you’re smoking? Thanks.

      • Dhaoracle

        Yea I’m smoking a little truth mixed in with some common sense. Want some?

  • Anonymous

    Microsoft is doing the right thing with the UI.   I remember when Zune rolled out with Metro – people were pleasantly suprised (at least those who tried it.)  It certainly is a huge shift away from traditional chrome’ish UIs that have dominated the market for quite some time now. 

    With a very solid UI strategy across three different areas (PC, Tablets, Phones, and Xbox Consoles) Microsoft is well positioned to bring a easy to understand UX that focuses on text and a universally understood UI to the forefront.   Windows legacy has hampered Windows for a long time in the new world of online.  Finally with all the pieces of the puzzle coming together people will know how to use and communicated across a wide variety of devices.

    I see Windows 8 as the stop gap between where we are today and where we are going to in the future.  Native apps will continue to provide the horsepower that the web simply cannot provide (or provides at a much higher cost centered around data.)   I look forward to seeing the evolution of Metro into a UI that can be consumed across a wide variety of devices bringing instantly recognizeable and fresh branding to an all too stale UX mired in legacy dependencies.

    Microsoft must continue to evolve it’s UX concept further and integrate the look into EVERYthing it does.  It must be an ethos to truely bring Windows out of the past.   I am very happy to see it coming together and I look forward to further developments by the team that brought the Ribbon to Office 2010.   We need this same type of research focused UX improvements in Windows 8 and beyond to bring to users what they are looking for.

    PCs are not dead… people are just buying other devices and it’s time for Microsoft to usher in this new generation with a solid, easy to understand and highly acceptable UX.

  • Eingoluq

    didn’t see that coming.

  • Ouija_board

    It seems that manufacturers still did not understand what customers really want. This is insane. We just want:
    – Full functionality of a PC

    – At least 8 to 10 hours battery.
    – Bigger screen. All current tablets available have small screens.
    – Kickstand on the back. Mandatory. Is it so difficult to understand this?!!!!

    • Paulpauldesign

      Yes, you are right.  I have a ipad.  But I like acer w500 and always use it rather than the ipad.  It has been not bad as it almost 5 hour battery life.  So what you want and listed above is what I am looking after to having one also.

  • Daniel Rivero Horie

    Ohh yeah, Windows 8 is all I want in a tablet! the problem is WHEN!

  • Edgar Zambrana

    Apple makes consumer electronics (think walkmen) and they’re great at it. They have done well with their strategy because they know what they’re good at and provide products with good experiences (jobs would say “insanely great” err something but I’d say just good). 

    Meanwhile, Google, a web company, who earns revenue from ads served is following a strategy that makes sense for them. Their customers are oems who don’t have experience making software and ecosystems. Google is employing the same strategy with oems that they are with consumers: make it ‘good enough’ and give it away, and get paid through advertising. This has led to bad customer experiences.

    As primarily a software company, Microsoft is making the moves that make most sense for them as well (aiming Windows 8 on as many form factors as possible and backwards compatibility). This is why microsoft doesnt make hardware, except in the cases where it makes sense to do so (XBOX). The zune and kin are perfect examples of what happens when a software company tries to become a consumer electronics company. They’ve learned their lesson and I dont think you’ll see MS making this mistake again. I was influenced by gruber (and other pundits) in the past, thinking that it would be impossible to have full windows in a simple touch-first experience, but the demo has shown me that’s not the case. It is possible, challenging I’m sure but possible, as long as you focus on the user experience. 

    sorry so sloppy
    follow me on twitter @edgarzambrana:twitter 

  • Alamfour

    l am reading this blog on my Assus eee Slate running windows 7. I love being able to touch type or write on the screen. Microsoft has the right Idea with Windows 8.

  • Justin Taranasus

    1. Test Metro on Zune to see if people like it – Complete
    2. Let everyone think everything is faling appart so they don’t expect an attack – Complete
    3. Silently wait for everyone else to fail at attacking Apple – Complete
    4. Show them how it’s done and make them cry like babies – 50%
    5. Have cake!

    • Guest

      “3. Silently wait for everyone incuding MS to fail at attacking Apple – Complete”

      Fixed it for ya.
      “4. Show them how it’s done and make them cry like babies – 50%”

      When can we look forward to this beginning? After Ballmer finally gets pushed out?

  • hyn chrstn

    users deserve something new, imo android getting more like desktop pc experience

  • applemoney

    Windows 8 may be the answer to the tablet competition because all others have failed. Google Android tablets, RIM’s PlayBook, Samsung’s Galaxy and many more have failed to dethrone the iPad. This is a chance for Microsoft to rule again in this platform.

  • Anonymous

    Isn’t the problem that by the time windows 8 has come out Android, BB, and Webos dominate the Tablet Market. Digitimes is basing this on one version of the tablet running Version 1 of the os. Look at the asus and acer sell in comparison to the xoom. They are alot better.