Earlier this week, Microsoft announced the launch of Microsoft Video Network, a new offering that enables advertisers to buy user-initiated, non-skippable pre-roll video ads on brand-safe sites across 350 publishers. The Microsoft Video Network will help advertisers to reach for their campaigns outside of Microsoft’s owned and operated properties. Microsoft claims that Microsoft Video Network is hugely competitive when it comes to audience targeting, using a combination of Microsoft’s unique first party data along with leading third-party data providers. Over the past six years advertising budgets have moved away from traditional TV and into online video –accelerated by changes in traditional media consumption such as multiscreen and on-demand viewing, alongside technological advances that have led to digital media buying becoming less and less complex. These factors have led to video advertising spend rising approximately 85 per cent year on year according to the IAB, with the current supply and demand models ...

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Microsoft announced EyeWonder and Phluant as their partners to expand its mobile rich media advertising solutions in the U.S. Microsoft is serious about its advertising business is the recent days backed by Bing and MSN media properties. Recently Microsoft was awarded for two new innovative ad formats called “Filmstrip” format and “Sidekick” format. Check out the video of Filmstrip format after the break. Here is the screenshot of a Rich mobile ad format, From Microsoft Advertising Blog, These partnerships complement Microsoft Advertising’s current rich media offering provided by PointRoll, and will enable us to deliver more interactive and innovative ad experiences across Microsoft’s premium mobile browse properties, such as MSN, Windows Live Hotmail, Windows Live Messenger and FOX Sports.By supporting new rich media formats from our partners, Microsoft Advertising will be able to deliver greater value to our advertisers in the following ways: –Increased Reach: The supported rich media formats will be available across ...

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