Microsoft Bing Ads team yesterday announced significant improvements related to location targeting and ad scheduling. Find the list of new features below, Ad Scheduling in 15 minute increments The wait is over! You can now target any day of the week and time window combination down to 15 minute increments, with the ability to set bid adjustments for these groupings. What’s more, your existing day/time targets, if any, are now seamlessly mapped into the new model. Zip Code Targeting and Exclusion Located under Location Settings, you can now target and exclude at the zip code level (currently US only) via the web interface, Bing Ads Editor or the API. With this change, we have also increased the number of location targets per campaign and ad group to 10,000. Go ahead and give it a test! Radius Targeting Improvements When it comes to targeting local audiences, accuracy and flexibility crucial, which makes radius targeting an ...

Read More →

Bing for Classroom program offer a tailored search engine experience for school networks. Microsoft today announced a new feature designed to help students better access educational resources, navigate the web, and develop critical digital skills – even easier than before. Students will now see a new strip of educational content along the bottom of the homepage when they visit Bing.com. Because search is an avenue to discovery, and we want to make it easier, safer, and more fun for kids to explore. This curated ‘news feed’ will feature content ranging from educational topics to search tips to productivity resources and is designed to spark students’ curiosity. Students will see a regular word of the day, top education apps, and digital literacy tips. They’ll also be prompted to learn how to code, how to insult a Klingon, and how to say hello in Turkish. They can take a tour of the Coliseum with Photosynth, ...

Read More →

Few days back, Microsoft Bing Ads team highlighted the improvements they have delivered to improved performance, increased efficiency and better value in managing your campaigns on Yahoo Bing network. Some of the new features are listed below, Keyword Normalization All Markets | Available in UI, BAE, API Previously, Bing Ads did not allow users to submit variants of a keyword with extraneous characters (e.g.: bike shed vs. bike-shed). In response to the many requests received, we created a tool to determine how keywords are normalized before being uploaded to Bing Ads. Otherwise known as keyword normalization, customers can now use keywords with extraneous characters, including those that differ by an accent mark (i.e.: café and cafe). Auto-Tagging All Markets | Available in UI, API To save advertisers time from manually setting up UTM tags, we released auto-tagging. Use this feature to automatically tag destination URLs and seamlessly track your paid search campaign ...

Read More →

Last year Bing became the default web search for Siri, and will now also be the default web search provider in the redesigned Spotlight search feature for the next generation of iOS and OS X. As Apple announced two new iPhone devices and the general availability of iOS 8 to users later this month, Microsoft today highlighted that they will be powering the Spotlight experience on iOS 8. Today, Apple unveiled the latest incarnation of the iPhone. Underscoring Bing’s increasingly important role as a service layer across Microsoft and beyond, we’re excited to support the release as Bing will be powering the new integrated web search in iOS Spotlight. When you search on your iPhone or iPad, alongside the contents of your phone Bing will provide web search links so you can find information even faster. Bing was designed from the outset to be a great place for web search ...

Read More →

Getty Images last week filed a lawsuit against Microsoft for “massive infringement” of copyrighted images with the new Bing Image Widget. Bing Image Widget enhances a web site with the power of Bing Image Search and provides your users with beautiful, configurable image collages and slideshows. The webmaster can customize the Image Widget for his site, he can specify which query to show images for, what size it should be, and more. Below is an example, I’ve created Image Widget for the term Volcanos. According to Getty, this tool allows users to use billions of unlicensed images on the internet instead of choosing from a pool of licensed images. “In effect, defendant has turned the entirety of the world’s online images into little more than a vast, unlicensed ‘clip art’ collection for the benefit of those website publishers who implement the Bing Image Widget, all without seeking permission from the owners of ...

Read More →

Today Microsoft announced that they rebuilt MSN from the ground up for a mobile-first, cloud-first world. Microsoft will no longer produce content in-house, instead the new MSN brings together the world’s best media sources along with data and services to enable users to do more in News, Sports, Money, Travel, Food & Drink, Health & Fitness, and more. Regarding the new design, At the top of the MSN homepage, users have quick access to what we call the Services Stripe. This allows easy access to personal services to stay on top of what’s happening in your life. With a quick hover, you can easily check your email, browse your OneDrive, or even access your OneNote notebooks. We’ve also integrated popular sites like Facebook, Twitter, Office 365 and Skype. Additionally, the new MSN presents actionable information together with content and personal productivity tools like shopping lists, a savings calculator, a symptom ...

Read More →

Bing Rewards has now added a new option to redeem your Bing Reward credits. You can now win from amongst $15,000 worth of prizes in the new Scratch & Win game.  For 3 credits, you get a chance to ‘scratch’ and win an Xbox One, Surface Pro 3, Nokia phone or over 5,000 other great prizes. New members receive 20 bonus credits just by signing up, enough for six chances to instantly scratch and win from amongst $15,000 worth of prizes, including: Xbox One + Kinect (6) Surface Pro 3 with Surface Pro Type Cover (3) Nokia Lumia Icon (3) 12 Month Xbox Live Gold Membership (25) $50 Amazon.com Gift Card* (50) $50 Groupon Gift Card (50) 100 Bing Rewards credits (500) 50 Bing Rewards credits (1,500) 10 Bing Rewards credits (3,000) If you are not aware of Bing Rewards, Almost everyone is familiar with rewards, loyalty, and discount programs. ...

Read More →

European Commission started its anti-trust investigations against Google few years back and Google tried to convince EU couple of times with its new proposals and failed miserably. Earlier this year, EC announced that it has obtained an improved commitments proposal from Google in the context of the ongoing antitrust investigation on online search and search advertising. In its proposal, Google then accepted to guarantee that whenever it promotes its own specialised search services on its web page (e.g. for products, hotels, restaurants, etc.), the services of three rivals, selected through an objective method, will also be displayed in a way that is clearly visible to users and comparable to the way in which Google displays its own services. This principle will apply not only for existing specialised search services, but also to changes in the presentation of those services and for future services. Google’s proposed changes were not well received by the opposing ...

Read More →

Earlier this year, Microsoft released a chatbot called Xiaoice (also known as Xiaobing) powered by Bing and their artificial intelligence technologies. This is different from Xiaona, the Chinese version of Cortana. Xiaoice is more like an emotional companion while Xiaona is expected to be an intelligent personal assistant. Microsoft believes that artificial intelligence could be the next boom in the mobile space. Even though Xiaoice is a new tool, it is already a hit among Chinese customers. Microsoft is seeing pretty consistent engagement and it carried on more than 500 million conversations on social networks like Weibo and Touchpal. Currently, Xiaoice’s monthly active users (MAU) is at more than 3 million users. Microsoft is planning to open this up for Xiaomi’s MiTalk chat app and JD.com’s N app in the future. Microsoft is expecting that this growing popularity of Xiaoice and Xiaona will increase consumers’ interest in Microsoft’s other products like Bing and Windows Phone. Microsoft today detailed this ...

Read More →

Getty Images has filed a lawsuit against Microsoft for “massive infringement” of copyrighted images with the new Bing Image Widget. Bing Image Widget enhances a web site with the power of Bing Image Search and provides your users with beautiful, configurable image collages and slideshows. The webmaster can customize the Image Widget for his site, he can specify which query to show images for, what size it should be, and more. Below is an example, I’ve created Image Widget for the term Volcanos. According to Getty, this tool allows users to use billions of unlicensed images on the internet instead of choosing from a pool of licensed images. “In effect, defendant has turned the entirety of the world’s online images into little more than a vast, unlicensed ‘clip art’ collection for the benefit of those website publishers who implement the Bing Image Widget, all without seeking permission from the owners of copyrights ...

Read More →

One of the main work by Bing Index Quality team is related to web spam detection and filtering. Web Spam is nothing but a webpage whose owner uses black hat SEO techniques in an effort to game Bing’s search algorithms with the goal of gaining undeserved ranking for this page or other pages in the spammer’s network. Bing team tries to find these web spams and removed or reduces their rankings in search results page. Recently, they detailed how they detect web spam on the web. If you are a website owner or a webmaster, you need to read it. Why is it important to detect web spam? Delight users with superior search results quality – spam results are typically inferior quality that push down good results by gaining undeservedly high placement Contribute to reduction of malicious content – There is much supporting data (both from our analysis as well as external ...

Read More →

  Microsoft today announced their updates to Korean map services integration into Bing Maps which they have been working on for past 18 months. Map data is provided by SK Planet and Microsoft uses it in accordance to complex local rules. They have implemented all of the map styles across Bing Maps to represent this rich, beautiful new data including road, hybrid aerial and high contrast. You’ll find these maps on both Bing Maps (.com), the Bing Maps app for Windows and the Bing Maps Preview (3D) app for Windows. We’ve implemented all of our map styles across Bing Maps to represent this rich, beautiful new data including road, hybrid aerial and high contrast. You’ll find these maps on both Bing Maps (.com), the Bing Maps app for Windows and the Bing Maps Preview (3D) app for Windows. And, we’ve integrated a full stack of services for our users, including address geocoding (both new ...

Read More →

Today, I came across a post from Search Engine Land reporting about Bing App linking. Even though Microsoft has about offering since March, many developers are now aware of this feature on Windows platforms yet. Here is how it works, Bing just released a new app-linking feature that allows you to link your Windows and Windows Phone apps to web search results.  By surfacing app links alongside web search results, app linking helps boost discoverability and engagement of your apps.  If you’re a travel provider, for example, and on-board your Windows Phone app to the Bing app-linking feature, anyone who looks up “paris hotels” on Windows Phone would also see your app link alongside relevant search results for your website. With one click, users can then deep link to the content about Paris hotels in your app or, if the app isn’t installed on the device, users can easily install ...

Read More →

Microsoft today expanded Bing Maps with greater transit coverage and additional transit-related features in Japan. In this release, they have expanded the number of agencies and routes in Bing Maps. So, you can enjoy transit routes in Japan wherever you go. Detailed walking directions Transit can be frustrating when you have a transfer that doesn’t occur at the same station. Getting off of one metro line, going up to the street, and finding where to get your next bus or train can be difficult – especially if you only have a few minutes to make your connection. Now on Bing Maps, you will see detailed walking instructions between stops and at the beginning and end of your trip. In the screenshot detailing walking directions to Tokyo Tower, you can see guidance about which side of the street to walk on and the locations of crosswalks. You can even see the picturesque shortcut through the park that ...

Read More →

Microsoft today announced that they have crossed the 100-city mark for both their Streetside imagery and our 3D cities on Bing Maps. Find the list of new cities and their details below. You can see Streetside imagery in both Bing Maps and the Bing Maps Preview app exclusively available on Windows 8.1. With this release, Streetside passes 100 cities and the count of close-up views of your favorite places keeps growing. Also, over 125 highly detailed 3D cities viewable through the Bing Maps Preview app available exclusively on Windows 8.1. New high-resolution aerial imagery The world is a big place, and you can now get a fresh look at over five million square kilometers of it. New high-resolution imagery is available on Bing Maps in over 150 countries on every continent in the world. Using a variety of sources from aircraft-mounted UltraCam Osprey cameras to satellite imagery from our partner ...

Read More →

Early this year, Microsoft announced Bing Code Search for Visual Studio 2013 that helps developers find and reuse code samples on the web more easily by bringing the code search experience directly into Visual Studio. With this extension, a developer can search sites such as MSDN, StackOverflow, CSharp411 and Dotnetperls and find, copy and use C# code samples directly inside the IDE. Today, Microsoft announced the new Bing Developer Assistant for Visual Studio combines the functionality of two popular Visual Studio extensions into one: Sample Browser and Bing Code Search. What’s new with Bing Developer Assistant? New Visual Studio IntelliSense experience to find code samples for API – Bing Developer Assistant delivers a major enhancement in Visual Studio IntelliSense. While coding, a relevant code snippet related to your current API will be automatically displayed in the IntelliSense window which is powered by Bing Code Search. Code snippets are short piece of code ...

Read More →