David Pann, general manager for Microsoft’s Search Network today blogged about the performance of Microsoft Bing Ads and their future. Microsoft revealed that clicks on Bing ads are up 30% from a year ago, and mobile ad clicks jumped 133%. Microsoft cited no.of new features they added over the past few months such as the new Call Extensions, product ads and new ad formats. Microsoft also promised advertisers that they will be able to manage 1 million keywords by year-end as opposed to the current limitation of 100,000 and also offer ad performance reports in under a half-hour as opposed to the current 4 hours delay. Finally, Microsoft also said that they are 200% committed to Yahoo partnership. Our clicks are up by 30% — nearly a third — in the past year. Mobile clicks are up 133%, a reflection of both the huge growth in that segment as well as ...

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