Microsoft has updated their Bing it on contest for the holiday season.  The contest challenges browsers to compare Google with Bing results in a blind test and lets users decide which search engine results in better results. Bing has now launched the “Bing It On Holiday Search Challenge“ offering participants a “Microsoft Box of Awesome” (Windows Phone 8, Xbox 360 with Kinect, Windows 8 device) or a $10,000 paid trip to any place in the U.S. For the holiday challenge, Bing suggests searching for things like “how to make homemade eggnog” or “ice skating rink”. Read more about the contest  here. Via WebPronews.com ...

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It seems the success of Smoked by Windows Phone went to Microsoft’s heads, as they now have a taste for head to head comparisons between their and rival’s products. According to their stats those who took their Bing-it-on challenge chose Bing 2:1 over Google, but of course probably only Bing users knew about the challenge in the first place. Now it seems Microsoft will be running TV spots featuring street challenges similar to Smoked by Windows Phone hoping to spread the message that Bing is better than Google. With Google’s market cap recently (and briefly) exceeding Microsoft’s, and Google still extremely dependent on search ads for their income, it has become increasingly urgent for Microsoft to win ground and mindshare as a serious competitor in this space. Hopefully they will keep the pressure up. Via WindowsPhoneDaily.com ...

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While Bing has been making steady progress in growing market share against Google, many remain unconvinced that searches are better when powered by Microsoft.  Bingiton is Microsoft’s latest Bing campaign which was launched a couple weeks ago in order to decide which search engine really offered the best result; without people being biased towards Bing or Google.  Microsoft has now announced after more than 5 million blind tests that users have chosen Bing results 2:1 over Google.  Ideally, Bingiton will convince the public that is is worth switching to the search engine that offers the best results on the internet. Following on from their success with Bingiton, Microsoft will launch a ‘Bingiton sweepstakes’, where Bing users have a chance of winning Microsoft-themed prizes, such as a Microsoft Surface tablet, Lifecam Studio Webcam, Office Home and Business 2010 and many more.  Also, be sure to look out for Microsoft’s new TV ...

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