The BrandZ Top 100 Most Valuable Global Brands 2014 was released today. The top 100 brands  added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase. Prior to the BrandZ™ Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009. Google for the first time came on top of the results replacing Apple which was in the top spot for past 3 years. Microsoft was ranked No.4 behind IBM. The market research firm estimates that Google’s brand value jumped 40% over the previous year to $158.8 billion, while Apple’s fell 20% to $147.9 billion. Microsoft’s brand value saw a strong growth to $90.1 billion with over 29% increase. ...

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The Brand Finance US 500 2014 list was released today. It lists the value of Billion Dollar Brands in the US. Microsoft was ranked No.3 in the list with the brand value of 62,783 USD millions. Apple and Google are the No.1 and No.2 brands with brand value of 104,680 USD millions and 68,620 USD millions respectively. All these three companies saw great growth in brand value compared to last year. And Microsoft’s brand rating improved from being AAA- to AAA. You can find the full list from the link below. Source: Brand Directory ...

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