The Brand Finance US 500 2014 list was released today. It lists the value of Billion Dollar Brands in the US. Microsoft was ranked No.3 in the list with the brand value of 62,783 USD millions. Apple and Google are the No.1 and No.2 brands with brand value of 104,680 USD millions and 68,620 USD millions respectively. All these three companies saw great growth in brand value compared to last year. And Microsoft’s brand rating improved from being AAA- to AAA. You can find the full list from the link below. Source: Brand Directory ...

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Microsoft Game Studios’ chief Phil Spencer spoke at SXSW Gaming panel yesterday. He said that his company’s new senior leadership is in great support for Xbox despite rumors that Microsoft might sell off Xbox division. He even revealed that he had explicit conversations with Microsoft’s CEO Satya Nadella and upcoming Devices and Studios division president Stephen Elop about Microsoft’s commitment to Xbox and they’re extremely committed to Xbox. He highlighted the fact that Xbox is a really an important consumer brand for them as a company as Microsoft. Xbox is one of the most beloved brands that Microsoft has. “In a funny way, our job is to create great games on Xbox, on Windows, on Windows Phone, and the stuff that happens above the studios is kind of just ‘stuff’ to a lot of the studios, which I think is the right way,” Spencer said. “They’re still driven by the creative ...

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Earlier this month, we ran a story titled Forrester Research: Microsoft Trumps Apple And Samsung In Consumer Mindshare in which we reported that Microsoft trumped both Samsung and Apple in the consumer mindshare survey. Here is an another report from Forrester Research, Microsoft passed Apple in a 2014 measurement of customer opinions of what it was like to deal with the company. In last year’s report, Microsoft was trailing behind Apple and now they have improved their scores to beat them. The survey attempts to quantify the somewhat squishy and hard-to-define criteria of customer experience. Forrester assigns each company a customer-experience index score based on a survey of how 7,500 U.S. consumers responded to these three questions: How enjoyable were they to do business with? How easy were they to do business with? How effective were they at meeting your needs? How was your experience with Microsoft in the past year? Did ...

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Today Forrester Research published a report in which Microsoft trumped both Samsung and Apple in the consumer mindshare survey. As part of Forrester’s TRUE Brand Compass research, Forrester conducted consumer Technographics research with 4,551 US online adults about the technology brands and their perceptions on it. This research is part of Forrester’s TRUE Brand Compass framework designed to identify which brands are winning the battle for consumer mindshare and to help marketers build a brand that is trusted, remarkable, unmistakable and essential (TRUE).  This framework has two core components:  1) An overall TRUE Brand Compass ranking gives a snapshot of a brand’s resonance – the emotional connection a customer has with a brand, and 2) The TRUE brand compass scorecard reveals a brand’s progress along each of the four TRUE dimensions. The most surprising part of the research is their results. Microsoft is one of the technology companies which is ...

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