Microsoft realized the potential of Enterprise social network and bought Yammer to make it as a Microsoft business solution. On the enterprise level, businesses have to be agile to keep up with the competition and exceed their customers’ expectations. Since communicating and sharing information with people is fundamental to the success of any business, many enterprises are taking measures to employ tools that can provide that extra edge. British Gas, the largest UK energy and home services company has now become a Yammer customer. They started the pilot with just over 500 employees and more recently British Gas managed to have over 11,000 employees actively engaged around 700 communities on Yammer. This is a great success story. “Now we have started to hit the middle manager layer.” This is perhaps the hardest change to implement. Culturally, British Gas has always had internal politics; trying to change the status quo, the normal way of working, is ...

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