Microsoft today announced that they are acquiring mobile push analytics provider Capptain. The Capptain solution is a Response Marketing tool that allows Marketers and CRMers of Mobile and Web apps to engage their users and enter a constant customer interaction by Analyzing in details their users behavior, finely Segment their users based on how they interact with the application, and respond by Pushing very targeted messages, announcements, information or offers. Microsoft is trying to bundle Capptain’s solution with the wider Microsoft Azure suite of services. Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics.  With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers.  This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities. We are hard at ...

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