Chitika Ad Network today released their report on the distribution of web usage among leading tablet devices for early July 2014 in the U.S. and Canadian tablet. The results are not so encouraging for Microsoft. Despite the fire sale of Surface RT tablets followed by Surface 2 and Surface Pro 2 in the market, Microsoft tablets accounted for only 1.4% of the total market. When you compare this to last year’s numbers, Microsoft has almost tripled it from 0.5%. But, you have to compare this with the market leader Apple which dominates the list with 78% usage share. Even though these numbers may not be highly accurate, this report shows that Microsoft has a very long way to go in tablet market in the coming years. Hopefully, Microsoft will be able to bounce back into market with cheaper and more affordable tablets from the OEMs and flagship tablets from itself. What do ...

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This is a good news for Microsoft. Following the poor sales of first generation Surface RT devices, Microsoft reduced the price of the device by almost half and sold it through various retailers in the US. As a result, the number of devices in consumers hands has increased significantly. From the latest data of online ad network Chitika, Microsoft Surface and Amazon Kindle grew their tablet market share over others. In fact, Surface usage share was more than that of Google Nexus tablets. Microsoft’s Surface lineup also continued its impressive year end run. Surface users generated more tablet traffic than all Google Nexus tablet users following the holiday, making Microsoft the fourth-largest source of continental tablet Web traffic should it maintain the lion’s share of this latest share growth. How Chitika came to this number, To quantify this latest report, Chitika Insights surveyed a sample of tens of millions of smartphone and tablet online ad ...

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