Imagine you are going for a clothing store fitting room, and you can get the different size, color of the garment you need with a simple touch. This is becoming real as a new project by Accenture, Avanade, and Microsoft has prototyped exactly this. This “Connected Fitting Room” project makes uses of RFID technology to track what you try on and use that data for other purposes such as recommendations, etc. In the Connected Fitting Room, each garment in the store is labeled with an RFID tag–a low-power radio transmitter that identifies itself, like, “Hey, I’m a medium Ralph Lauren plaid shirt!” Then, inside the fitting room, there’s a an RFID reader. So when a shopper walks into the room, that clothing uploads to the network, and then it appears on a screen in the room. Want another size or color? Just tap the screen, and a clerk will receive ...

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