Microsoft today announced the launch of the Ad Controls creative solution in the UK. These ad controls are a rich and engaging video, image and content solution running across the Windows 8 advertising platform. For the first time, Microsoft partnered with the 7stars to collaborate with the brand team at Nominet to find the best way market  launch of the new .uk domain. This high-impact creative solution will be running across PC & tablet users from 14th July through to the 11th August. Focussed around the concept of ‘Shorter is Sweeter’ the final ad execution seamlessly combines video, imagery and editorial content to engage and educate consumers on some of the most commonly used abbreviations that have become engrained into everyday language. Gabi Sillars, Digital Account Director at the7stars had the following to say about the campaign  “When planning this launch campaign we were focused on reaching digital natives to drive awareness and understanding of the new ...

Read More →

Yahoo yesterday made a surprise announcement about the release of Yahoo Screen app for Xbox 360 users. Yahoo Screen is already available on iOS and Android devices, Roku and Apple TV. So, you can now explore great videos whether you’re on the go or on the couch. The Yahoo Screen experience on Xbox 360 is just like turning on your TV. You can jump right into the most popular videos, flip through videos and channels or search for clips with your controller. With easy access to the videos you love, Yahoo Screen on Xbox 360 brings a channel surfing experience to your fingertips — from clips of your favorite shows like Saturday Night Live to Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report, or live news,  events, and Yahoo originals, you can now view endless hours of videos from your favorite console. Join us this summer ...

Read More →

  Earlier this week, we reported that Microsoft is working on a groundbreaking interactive reading platform for Windows. It was revealed by a Microsoft career listing for the job of Software Development Engineer on the Music, Video, Reading (MVR) team. It stated, “As an SDE, you will be on the team building a groundbreaking interactive reading app on Windows, which incorporates books, magazines, and comics”. Amazon is a market leader in e-reading market and Microsoft has to offer something more compelling to move people away from Amazon. Two of the recent Microsoft patents reveals possible direction in which Microsoft’s upcoming E-reader architecture will look like. Read the abstracts below, it sounds interesting. The second para describes the good old Courier’s leaked video with the cloud storage concept. E-reader architecture with rich service infrastructure for identity, storage, protection, commercial exchange, and sharing of content is provided. The architecture may enable consumption of content ...

Read More →