If you hate the ads on Xbox dashboard, then you must know that Allen Murray is the person who was responsible for starting this concept of ads on Xbox. Nowadays, the Xbox dashboard is full of ‘ads’, i.e., links promoting content and apps in the Xbox ecosystem. This idea came up for Allen a decade ago when he joined Microsoft from Amazon. Initially, his idea was not supported by his seniors at Microsoft as they rejected his idea saying that gamers will hate ads. Even though they are not really the usual ads, his choice of language, using terms like ‘advertising’ and ‘banner ads’ that conveyed a different tone among others. But Major Nelson supported his idea and took it to Xbox Live Arcade team for designing the Banner Of The Day (BOTD) system that they would use to schedule the ads. Nowadays the Xbox One UI is nearly all ‘ads’, i.e., links promoting content ...

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Microsoft announced Project Spark back at E3 with a trailer. Project Spark is an open-world digital canvas that enables anyone to build, play, and share whatever they can imagine. Project Spark is a powerful, yet simple way to build and play your own worlds, stories, and games. Share all of your creations to a dynamic community, and play what the community makes. They announced that Project Spark will have following capabilities, Facial Expression Capture – Users can record their face and have it applied to an in-game character Animation Recording – Do a new attack, full body motions, gestures, etc. Record audio and modulate – Speak a line, singing, etc. Modulate the sounds in a variety of ways Today at Gamescon, Microsoft demoed even more capabilities of Project Spark which you can watch in the video above. Microsoft also announced that the beta is coming in October for Windows 8 ...

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