Last week we reported about Bloomberg claiming that Ford is planning to switch from Windows to Blackberry’s QNX OS for their next-generation Sync system. The report said that Ford is expecting that the QNX based SYNC system will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system. However, the real story seems to be different. Speaking to CNET at MWC, Ford managing director Pin van der Jagt revealed that Ford is always questioning and evaluating suppliers and in the same process they are re-evaluating the Microsoft deal as part of normal business. “Sync 1 and 2 was done with Microsoft but we are not married with them. For us, it’s a supplier, so every time we keep evaluating is it the right partner,” he said. This does not mean Microsoft is out and QNX is in. He commented the following ...

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Microsoft is in many more places than just the desktop and phone.  In the above video Microsoft attempts to demonstrate in how many ways users touch Microsoft technology in their daily lives, from check-out counters to coin counters to GPS navigation in Ford Sync. The team seems to be promising something big coming later this year, which may be the next version of their embedded Windows CE OS. ...

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Ford introduced SYNC, connectivity technology built on the Windows Embedded Automotive platform to deliver rich, interactive experiences for drivers of their vehicles three years ago. At CeBIT today, Ford announced that from next year, European drivers will be able to benefit from a smarter, intuitive and simplified way of interacting with in-car technologies and their digital devices. The system will debut in the new Ford Focus next year. At US alone, SYNC is in more than 3 million vehicles. SYNC is now available in US for the Ford vehicles such as Chassis Cab, Flex, Edge, Focus Sedan, Escape, Fusion, E-Series Wagon, Mustang. Current SYNC Features Include: Hands-free Calling Turn-by-Turn Directions 911 Assist™ Music Search Vehicle Health Report Personalized Daily Info Business Search Traffic Alerts Audible Text Messages Ford CEO, Alan Mulally on SYNC, “We are pleased to announce that SYNC will soon be available to customers around the world,” . ...

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