At Cannes Lions International Festival of Creativity, Microsoft Advertising revealed six new, cutting edge advertising experiences built for Activision, Emirates airline, Ford, Lexus, O2 Telefonica and Microsoft itself. These are the campaigns that spans across devices and uses Microsoft’s new suite of multi-screen features like Creative Sequencing and Frequency Controls so that a brand can engage a consumer in consecutive chapters of a story as it unfolds across multiple screens. Watch the six experiences below. The art of storytelling is as old as time itself; from the founding myths to fairy tales, stories have an innate power to capture our imagination, draw us in, and influence us. All good advertisers instinctively understand this. However, despite its fundamental importance to the industry, there has been no digital advertising solution capable of bringing together the wonder and intrigue of a story well-told with the multiple screens and devices that we use every day; games console, smartphone, tablet, PC. ...

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Earlier this year, Microsoft announced their partnership with Bonnaroo Music and Arts Festival that they will be bringing the music festival experience right into your living room through your Xbox. Various HD streams from the festival will be available for viewing. This new partnership will give Xbox users unprecedented access to the live Bonnaroo experience through an exclusive, interactive television event that will be streaming in high-definition where available. Enjoy live music like never before, with multiple streams featuring the best performances, biggest artists and amazing SuperJams. Today, they detailed the experience users can have at this festival. If you’re at home, Bonnaroo comes to Xbox, the exclusive broadcasting partner for the festival, for the first time. We will have great experiences to share at the festival, and with the live interactive music experience on Xbox One and Xbox 360, giving our fans the opportunity to experience Bonnaroo for the first time ...

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Microsoft is always looking for various types for content to bring it to its Xbox audience. Today, Microsoft announced their partnership with  Bonnaroo Music and Arts Festival. Yes, Microsoft is bringing this music festival experience right into your living room through your Xbox. Various HD streams from the festival will be available for viewing. This new partnership will give Xbox users unprecedented access to the live Bonnaroo experience through an exclusive, interactive television event that will be streaming in high-definition where available. Enjoy live music like never before, with multiple streams featuring the best performances, biggest artists and amazing SuperJams. Explore this year’s lineup to see the best of Bonnaroo’s past with exclusive performances.  Join the conversation with fellow virtual-Bonnaroovians and get connected to your friends and the festival. Wil Mozell, general manager of Xbox Entertainment Studios said, “This is an amazing event to bring to Xbox, to showcase our unique capabilities for ...

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