Ford has announced their new 2014 Ford Fiesta will come equipped with Microsoft’s latest version of their Sync software, which features more natural and accurate voice recognition, simpler Bluetooth® phone pairing and better navigation controls. The software will be ensconced in the  MyFord Touch® with a new 6.5-inch LCD touch screen. More than 5 million cars and trucks have been sold with the system which first launched SYNC on the 2008 Focus, then its smallest and most affordable car. Now, unveiling MyFord Touch for Fiesta cements Ford’s commitment to making technology affordable and accessible to everyone. "Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles," says Michelle Moody, Ford cross-vehicle marketing manager. "MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to ...

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In a blog post Microsoft’s Kevin Dallas, General Manager of Windows Embedded talked about the future of their Connected Car platform, most famously used by Ford in their SYNC system. Microsoft and Ford recently celebrated their 5th anniversary and also their 5th million SYNC system shipped. Kevin notes that the car is becoming another one of those devices and an extension of the mobile computing experience and that they are focused on making the experience of transitioning content and information between the car and other devices seamless. Kevin makes the point that  mobile phones and tablets are designed to provide immersive experiences that draw people in, but in the car the interaction experience needs to be brief and glanceable. While speech and heads up displays are the key interfaces that belong in the car, they also saw the potential for other types of interfaces like facial recognition and gesture in ...

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