Experian Hitwise have released their monthly stats for search market share in the USA, and the data continues to show an erosion of Google’s market share and growth in Bing-powered searches. In the 30 days July to August 2011 Bing and Yahoo search combined added nearly 1%, from 28.05 to 28.99, while Google dived around the same amount, from 66.05 to 65.09% of the market. Year on year the numbers are even more stark, with Google dropping from 71.59 to 65.09 percent, down 6.5%, while Bing-powered search increased 4.4% to 28.99 over the same period. While Google still has an overwhelming market share in the high 90% overseas, they make around 45% of their $30 billion plus revenue in USA, making each percentage lost by Google worth around $250 million. With Google still earning 97% of their revenue from the search business, the very unfocussed company, who makes a range ...

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