Microsoft Bing today announced yet another partnership with Klout to make searching for person’s digital identity easier. Bing Snapshots on the right side of the search results will present the information about the person searched for. Klout-Verified Snapshots allow people to influence how they appear within the Snapshot column on Bing. To help people manage their presence online, we’ve teamed up with Klout to create Bing Personal Snapshots. An expansion of People Snapshots introduced this past March, Klout-Verified Snapshots allow people to influence how they appear within the Snapshot column on Bing. Basic information is drawn from a person’s connected LinkedIn profile, while also displaying links to their Twitter, Facebook and Klout profiles. Once a Snapshot has been claimed, a profile will include a ‘verified’ badge. As part of the update, we’ll also display Top Klout Moments, which show a person’s most influential posts from Twitter and Instagram inside the ...

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Klout is the social reputation service everybody loves to hate, but much like the SAT test it is a de facto standard.  Bing has been a strong leader in social search, with close relationships with Facebook, Twitter, and Klout.  Today Klout announced that the number of times someone searches for you on Bing now contributes to your Klout score.  Bing search prevalence — the number of times you are searched for on Bing — will now contribute directly to your Klout Score. Search is one of the most direct indicators of real world influence and serves as a bridge between offline and online influence. This is interesting because someone could be influential but not necessarily active on social media.  As they mention in their blog post, Warren Buffet has only tweeted three times but his influence is enormous and that is reflected in Bing. Someone who is famous or influential on a topic ...

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