Microsoft Bing Ads team yesterday announced significant improvements related to location targeting and ad scheduling. Find the list of new features below, Ad Scheduling in 15 minute increments The wait is over! You can now target any day of the week and time window combination down to 15 minute increments, with the ability to set bid adjustments for these groupings. What’s more, your existing day/time targets, if any, are now seamlessly mapped into the new model. Zip Code Targeting and Exclusion Located under Location Settings, you can now target and exclude at the zip code level (currently US only) via the web interface, Bing Ads Editor or the API. With this change, we have also increased the number of location targets per campaign and ad group to 10,000. Go ahead and give it a test! Radius Targeting Improvements When it comes to targeting local audiences, accuracy and flexibility crucial, which makes radius targeting an ...

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After selling the Devices and Services division to Microsoft, Nokia is now trying to  build a great location platform out of HERE. Last month, they announced that they have acquired Desti, an SRI international spin-off that uses artificial intelligence and natural language understanding to create deep knowledge of destinations by reading everything about them, and understands users’ natural language, so they can be specific and get the best results, immediately. Today, they announced that they have acquired Medio systems for an undisclosed sum. Medio leverages predictive models to optimize mobile customer acquisition, retention and  monetization using a cloud-based infrastructure for collecting and analyzing customer activity data. Nokia HERE team believes that building on Medio’s ‘smart data’ asset enables HERE to create contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses. Read the full press release below, Berlin, Germany ...

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