A persistent complaint we hear is that Microsoft’s services, for a global company, is extremely US-centric. Hopefully their partnership with Nokia will help change it. One of the first fruits of that collaboration is that Microsoft Steetview, their Google Streetside competitor, is coming to Europe, courtesy of Nokia’s Navteq mapping cars (pictured above). Microsoft will apparently start by snapping London between March and June 2011, according to their schedule here, and unlike Streetside will not aim to map the whole city and all the streets in the country, but will stick to the business district and tourist attractions, ostensibly to protect privacy, but a limitation which I feel will reduce the value of the project immensely. Both Microsoft and Nokia have earlier said that mapping technology will be one of the lynchpins of their collaboration, with Microsoft planning to use it for location-based advertising and the two planning to share ...

Read More →