Microsoft today announced the launch of the Ad Controls creative solution in the UK. These ad controls are a rich and engaging video, image and content solution running across the Windows 8 advertising platform. For the first time, Microsoft partnered with the 7stars to collaborate with the brand team at Nominet to find the best way market  launch of the new .uk domain. This high-impact creative solution will be running across PC & tablet users from 14th July through to the 11th August. Focussed around the concept of ‘Shorter is Sweeter’ the final ad execution seamlessly combines video, imagery and editorial content to engage and educate consumers on some of the most commonly used abbreviations that have become engrained into everyday language. Gabi Sillars, Digital Account Director at the7stars had the following to say about the campaign  “When planning this launch campaign we were focused on reaching digital natives to drive awareness and understanding of the new ...

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David Pann, general manager for Microsoft’s Search Network today blogged about the performance of Microsoft Bing Ads and their future. Microsoft revealed that clicks on Bing ads are up 30% from a year ago, and mobile ad clicks jumped 133%. Microsoft cited no.of new features they added over the past few months such as the new Call Extensions, product ads and new ad formats. Microsoft also promised advertisers that they will be able to manage 1 million keywords by year-end as opposed to the current limitation of 100,000 and also offer ad performance reports in under a half-hour as opposed to the current 4 hours delay. Finally, Microsoft also said that they are 200% committed to Yahoo partnership. Our clicks are up by 30% — nearly a third — in the past year. Mobile clicks are up 133%, a reflection of both the huge growth in that segment as well as ...

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