Microsoft has released couple of new ads for Office 365 to promote it among consumers targeting the back to school season. In one ad, a dad gives his son a laptop with Office 365 University installed, and in another a mother presents her daughter a laptop with Office 365 University installed. Even though both the ads involves Office 365, they don’t show any new features and capabilities of the Office 365. Instead, they focus on what parents and children really think about at that moment. Check out the both the videos. ...

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Microsoft have posted a new promotional video for Windows 8, which, while it is titled all about Apps, seems to be focussing on OS features such as Search across apps, IE10 and the People Hub. When an app does actually gets show it is Kayak, which is not the highest profile app in the store. What do our readers think of this new video? Let us know below. ...

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The above rather cool video is the creation of Microsoft Spain, and shows how the Metro design language originated on Windows Phone in 2010, and morphed into Windows 8 in 2012. The video ends by touting the new Microsoft ecosystem of phones, tablets, PCs and the Xbox, and reminds one of Microsoft’s new imperative to integrate and collaborate, to strengthen their position against Google and Apple. What do our readers think of the video? Let us know below. Via TNW ...

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In a new ad Microsoft has targeted the browser on the iPad specifically as a bad experience and promoted IE10 on a tablet as built for touch and being “pretty amazing”, offering a “fast and fluid experience”. Safari is in fact one of the worse parts of the iPad, crashing constantly, and I think it is a pretty valid attack target, which should resonate with those looking for a new tablet. Do our readers agree? Let us know below. Via Neowin.net ...

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Continuing with their quest to make it so you can not turn on the TV without seeing Windows 8 and Windows Phone 8, Windows 8 had a massive presence at the MTV Europe Music Awards. There presenters Heidi Klum and Sway used a massive Windows 8 touch screen to interact with viewers and keep up to date with what’s going on back stage. With Microsoft intending to roll out a big Windows Phone 8 campaign starting today featuring a variety of celebrities I suspect we can start to see the shape of Microsoft’s marketing push now – being associated with celebrities and hoping some of the cool will rub off. Do our readers think this approach will work? Let us know below. Via Neowin.net and Mashables.com ...

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Presumably in an effort to show buyers how a new Windows 8 device will fit into their life, HP has produced a new series of videos showing the devices used by rather dynamic people in the real world. In the above video we have HP asked Michael Daube, executive director at CITTA, trying the HP ENVY x2. The video interestingly portrays the device as Laptop Plus, rather than a tablet with a keyboard, which in the early stages may be the best way to sell a Windows 8 hybrid. See another video in the series, showing Tiffany Cruikshank, yoga teacher and acupuncturist, trying the HP ENVY TouchSmart Ultrabook, below. Do our readers think HP is now doing a better job selling their PCs running Windows 8? Let us know below. ...

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YouGov has found in their regular brand survey, which asks consumers whether they heard good or bad things about a brand, that Microsoft’s brand seems to be making all of the right moves. Since mid-October, Microsoft perception has risen from 17 to 25. Among tablet owners, the brand enjoys even better perception levels, moving from 23 to 33 over the same period. Since Windows 8 promotions kicked in at mid-October, the Windows brand has seen its buzz score rise from 14 to 23. That is the brand’s highest buzz score since the launch of Windows 7. And with tablet users, the Windows brand rose to a 30 score the first week of November. Even Bing is benefiting, moving from 10 to 16 over the last several weeks. This represents its highest Buzz score in over two years and coincides with Bing’s current advertising campaign. Even in the 20’s Microsoft’s brand ...

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Whoever is bankrolling ads are not playing around these days. First we have Jessica Alba telling us how great Windows Phone 8 is, and today we have Megan Fox selling the virtues of a Acer Aspire S7 Ultrabook for learning to speak to dolphins. As a contest for our readers not too distracted by Megan Fox, can you count the number of times the creative types accidentally used Windows 7 instead of Windows 8 in the screen shots? Via Neowin.net ...

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There is a lot of of concern that Windows users will be intimidated by the new UI features in Windows 8 and chose not to upgrade. With current ads, like the one above, concentrating on lifestyle, analysts Forrester’s Frank Gillett think that strategy could backfire when consumers are confronted by a more complex interface than they ads depict. "They’re going to have to do much more to explain it," he said. So far, Microsoft’s "marketing seems to be in denial that they’re moving everyone’s cheese in a dramatic way. Why can’t they say something like "Be patient with us, we’re taking you to a better place’ ? It should have more of that tone." "I find Microsoft executives remarkably dismissive about this," he continued. When asked during Microsoft’s earnings call Oct. 18 if there is confusion about the "adjustment that users will have to make," Chief Financial Officer Peter Klein ...

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MediaMarkt is a large German retailer and a subsidiary of Metro AG. They have launched a series of promotional videos for Windows 8, which are attention-grabbing but certainly also somewhat strange. In the above video the easy Sharing features of Windows 8 gets a brief demo, contrasted with how difficult it is to Shear a sheep. The video below is only somewhat better, and here the security features of Windows 8 is shown, showing how easy it is to get access to a Windows 8 PC vs a club. The series is called Windows 8 vs Reality. Do our readers agree the producers seems to have lost contact with reality themselves. Let us know below. Via WPArea.de ...

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The $1.5 billion ad campaign for Windows 8 is now in full swing , with a  custom TV ad showing up in the season premiere of AMC The Walking Dead. The ad shows a person using a Windows 8-based tablet with a Walking Dead-themed interactive experience.  The person was also instant messaging a friend while watching the episode.  The ad appears to suggest a gaming element, with one actor turning into a zombie, with the IM message saying  they could not wait to “eat you.” AMC has a feature called StorySync on the official Walking Dead website that allows people to participate in trivia questions, polls and more while they are watching live episodes via a web browser, and this may be a suggestion that a similar app will be coming to Windows 8 tablets. The Windows 8 ad campaign launched on the 13th and should reach a crescendo on ...

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Right on schedule, the first of the $1.5 Billion campaign ads to market Windows 8 has launched. The ad focuses on touch and family friendliness, and ends with the tag line “Windows reimagined” and the Windows 8 launch date 26th October 2012. The Crispin Porter + Bogusky agency effort seems a bit light for a first effort – hopefully we will see something more exciting in later ads. Via The Verge.com ...

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We have already seen some evidence of marketing for Microsoft’s Surface tablets, and we have seen various Windows 8 Marketing videos leaked, but so far nothing has really hit the main stream. Now the Wall Street Journal reports that we should prepare for a tsunami of Windows 8 ads this weekend, as marketing for the new operating system and the PCs it runs on start in earnest. Apparently Microsoft and PC OEMs will be blanketing the airwaves with ads, with a cumulated spend of several hundred million dollars. The Wall Street Journal reports Microsoft has been prepping the ad effort for months, including purchasing large blocks of television-commercial time during this spring’s "upfronts," when TV networks take advance orders for ad spots during fall programming. Devices running the OS will be formally launched on the 26th October. The task of the marketers is not small – interest in PCs have ...

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This ad for the Lenovo Ideapad Yoga is about a month old, but I have just stumbled over it now. It makes a pretty good case for the hybrid form factor and 360 degree hinge, although I am not sure taking videos with your tablet camera is a good use case, no matter how many iPad users do it. Lenovo recently released the pricing for their Windows 8 range. The WindowsRT Ideapad Yoga II with an Nvidia Tegra 3 chip and 2GB of DDR3 memory powering its 11.6-inch, 1366 x 768 display, with five-point multitouch and up to 64GB of storage in a 2.8-pound, 15.6mm thin package will retail for $799. The x86 version of the device with a 1600 x 900 IPS display, 128GB of solid state storage, Core i5 processor, 13 inch screen and 10 point multi-touch will cost $1,099 and be on sale on October 26th, with ...

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It seems the success of Smoked by Windows Phone went to Microsoft’s heads, as they now have a taste for head to head comparisons between their and rival’s products. According to their stats those who took their Bing-it-on challenge chose Bing 2:1 over Google, but of course probably only Bing users knew about the challenge in the first place. Now it seems Microsoft will be running TV spots featuring street challenges similar to Smoked by Windows Phone hoping to spread the message that Bing is better than Google. With Google’s market cap recently (and briefly) exceeding Microsoft’s, and Google still extremely dependent on search ads for their income, it has become increasingly urgent for Microsoft to win ground and mindshare as a serious competitor in this space. Hopefully they will keep the pressure up. Via WindowsPhoneDaily.com ...

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