Google has joined Asana, Canon, Dropbox, Newegg and SAP to announce the formation of the License on Transfer (LOT) Network, a cooperative patent-licensing agreement that is expected to cut down on patent troll litigation. The agreement is simple, patents of LOT network member companies cannot be used to sue other LOT network member companies even after patent transfer to other companies. The LOT agreement is a new kind of royalty-free cross-license meant to address these growing systemic problems. Member companies receive a license when the patents are transferred out of the LOT group. That means that companies retain their right to enforce a patent so long as they retain ownership of it. However, as soon as it is sold, a license to the other members becomes effective, protecting them from attacks by the troll to which the patent was sold. The agreement includes several other provisions that preserve a patent ...

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Microsoft is fighting an uphill battle against Google in search advertising market. With Yahoo search deal, Microsoft is now providing the technology for both web search results and search advertising. According to the “State of Paid Search” report for the first quarter of the year, advertisers now spending more money on Bing than ever. In fact, Bing is now growing at a rate double that of Google. The increase in spend indicates that Bing is now becoming a more appealing network for advertisers to devote their marketing spend, in part because of its recent increases in click-through rate (CTR) combined with decreases in cost-per-clicks (CPCs). “Bing gains ground in overall search traffic and has proven to be an appealing alternative to Google,” said Delia Perez, SVP Marketing Strategy at the firm. “A number of factors are driving this growth as advertisers are drawn to Bing’s more flexible campaign management tools ...

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Earlier this week, Microsoft announced the launch of Microsoft Video Network, a new offering that enables advertisers to buy user-initiated, non-skippable pre-roll video ads on brand-safe sites across 350 publishers. The Microsoft Video Network will help advertisers to reach for their campaigns outside of Microsoft’s owned and operated properties. Microsoft claims that Microsoft Video Network is hugely competitive when it comes to audience targeting, using a combination of Microsoft’s unique first party data along with leading third-party data providers. Over the past six years advertising budgets have moved away from traditional TV and into online video –accelerated by changes in traditional media consumption such as multiscreen and on-demand viewing, alongside technological advances that have led to digital media buying becoming less and less complex. These factors have led to video advertising spend rising approximately 85 per cent year on year according to the IAB, with the current supply and demand models ...

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