Bringing smart technology inside the cars for infotainment is not a new innovation in 2014. Microsoft did it years back with its Windows Embedded in cars from Ford and others. Microsoft provided the platform for auto maker to build on and they were quite successful. In the era of smartphones, consumers are expecting more from their infotainment systems in their cars. Instead of trying to create a new platform for automobiles and expect developers to write applications for it, Apple and Google are going the other way around. They are trying to use the smartphone as the primary system with car’s infotainment system that will act like a thin client. For example, Apple’s iOS in the car will use car’s display to show a new UI of iOS optimized for driving experience will let drivers get access to Apple Maps, music, videos, Siri, voice calls, text dictation and more. Apple has signed up automakers like Honda/Acura, Mercedes-Benz, Nissan/Infiniti, ...

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