Despite its strong product lineup and services, marketing is still one of the areas where Microsoft lags behind its rivals. In the past, each of Microsoft’s division was responsible for their own marketing. Windows team will spend their marketing budget on creating commercials that focuses on Windows OS alone whereas Office team will target Office specific features. As part of “One Microsoft” strategy, Microsoft recently unified the marketing team across the company. Today, Adweek reported that Microsoft is planning to overhaul its approach to marketing by shifting from product-specific ads to broader consumer and business-oriented campaigns. Adweek obtained this information from Microsoft’s RFP shared to ad agencies. Microsoft is searching for an agency team that “optimizes talent, creates process and execution efficiencies, and gives Microsoft the best leverage in the marketplace,” the RFP stresses. Particularly revealing, the document states that Microsoft “believes a holding company model consolidating most of its ...

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Yesterday, Microsoft announced the preview of Open Source Office 365 SDK for Android. Microsoft’s preview release of new Office 365 APIs extends the platform that was introduced in Office 2013 by adding the ability for both websites and native applications to consume Office 365 data. This is a project from the MS Open Tech Hub to help Android developers access Office 365 data from their apps. This is powerful. Now, both web applications as well as native applications running on Windows 8, iOS, Android, and other device platforms can consume Office 365 data by using REST APIs and standard OAuth flows. This preview release of Office 365 APIs supports a limited number of SharePoint, Exchange, and Windows Azure Active Directory (AD) data sources. But this is only the start of a much larger innovation. Moving forward, we’ll also support additional data sources in SharePoint and Exchange as well as supporting additional ...

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Microsoft Office suite didn’t add any completely new app in the past few years. Speaking to GeekWire,  John Case, a Microsoft Office corporate vice president for marketing hinted about the next generation app experiences that is coming soon from the Office team. He highlighted the fact that the OneNote app which was added as a completely new app to Office suite in 2003 is now being used by millions of people. “We’ll do more things like that, that will be about different form factors and different applications,” he said. “The Office suite has been very consistent. We haven’t had new apps in a long time. We’ll have some new app investments coming. New ways of creating content, new ways of storing and organizing content.” “As much we love Word, Excel and PowerPoint, there’s another generation of app experiences we want to enable. Some of it will feel like big stuff, ...

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Microsoft recently announced that Julie Larson-Green who was the head of hardware division at Microsoft will move on to a new role as Chief Experience Officer as Stephen Elop will take over her old job. Speaking to Recode at MWC, Julie talked about her new role at Microsoft, future of Microsoft, and the criticisms on Windows 8. She revealed that her top hardware job was not quite as close to product design as she hoped for. And she thought that becoming CXO(Chief Experience Officer) was exciting and new and part of the strategic direction of where Satya (Nadella) is taking the company. Within a fairly short time Microsoft is going to be a maker of phones, tablets and wearables. What do you think of Microsoft’s prospects in those markets. I think the vision of a computer on every desk has just evolved to be in every hand, in every pocket and every surface ...

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Last November, Microsoft announced that they will be releasing Service Pack 1 (SP1) for the 2013 set of products including Office, SharePoint and Exchange, SP1 will deliver performance enhancements, feature updates and improve compatibility with Windows 8.1. As expected, Microsoft today released Service Pack 1 for Office 2013 customers. Service Pack 1 for Microsoft Office 2013 64-Bit and 32-Bit Editions contains new updates which improve security, performance, and stability.  Additionally, the SP is a roll-up of all previously released updates. Download them from the link below. Service Pack 1 for Microsoft Office 2013 (KB2817430) 32-Bit Edition Service Pack 1 for Microsoft Office 2013 (KB2817430) 64-Bit Edition ...

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Last month we reported about UK government’s plans for switching to software which can produce open-source files in the “open document format” (ODF). UK government believes that they can cut costs by doing this way. Microsoft is opposing this proposal related to sharing and collaborating with government documents. The government proposes to mandate Open Document format (ODF) and exclude the most widely supported and used open standard for document formats, Open XML (OOXML). We believe this will cause problems for citizens and businesses who use office suites which don’t support ODF, including many people who do not use a recent version of Microsoft Office or, for example, Pages on iOS and even Google Docs. Microsoft Office has supported ODF since 2007, but adoption of OOXML has been more widespread amongst other products than ODF. This move has the potential to impact businesses selling to government, who may be forced to ...

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Through a strategic partnership with Microsoft, DocuSign is making its industry-leading eSignature apps widely available to businesses and consumers within Microsoft Office 365, including Outlook, SharePoint, and Word – making it even easier for organizations of every size, industry, and geography to quickly and securely transact business anytime, anywhere, on any device. Also, official DocuSign apps are available in Windows Store, Windows Phone Store and more. Read full press release below. REDMOND, Wash., and SAN FRANCISCO — Feb. 17, 2014 — Microsoft Corp. and DocuSign on Monday announced a long-term strategic partnership to make DocuSign’s industry-leading eSignature apps widely available from within Microsoft Office 365. DocuSign’s eSignature apps for Office 365, available in the Office Store in early March, will provide customers with the ability to submit and sign documents without leaving Microsoft applications, allowing them to quickly, seamlessly and confidently transact their business. “Leading partners like DocuSign are building apps ...

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We all know that Microsoft is working on a Office suite for Apple iPad. As iPad sales is increasing quarter by quarter among consumers and enterprise, Microsoft is missing millions in revenue by not having Office for iPad. It was previously rumored that Microsoft is planning to delay Office for iPad release in favor of Windows. Because, the touch first version of Office is coming only in late 2014 or early 2015. Today, Mary Jo Foley reported that Office for iPad might be released sooner than previously expected as Microsoft top executives have given approval for Office team to release Office for iPad as soon as it gets ready. But I hear Ballmer and the senior leaders of the company may have had a change of heart towards the end of last year. According to one of my contacts, Ballmer OK’d the suggestion by the Office team that they’d bring ...

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Microsoft today announced the general availability of Power BI for Office 365. Power BI for Office 365 is a self-service business intelligence solution designed for everyone. Power BI empowers all kinds of business users to find relevant information, pull data from Windows Azure and other sources, and prepare compelling business intelligence models for analysis, visualization, and collaboration. With this release, we are delivering completely new experiences to customers. For example, Power Query in Excel allows you to easily search and access data within your organization or from publically available sources. In addition once you upload your Excel workbooks to Power BI, you can ask questions of your data using natural language search and instantly receive answers in the form of interactive charts or graphs. Power BI will be added to the list of features that Google Apps and other productivity suite customers will never experience in the near future. Office ...

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Speaking to The Guardian, UK Cabinet Office minister Francis Maude revealed that UK government is planning to switch its productivity suite from Microsoft Office to some Open source solutions. UK government spends tens of millions of pounds a year to Microsoft and other software companies for using their software and they are looking to cut those costs. He believes that costs would come down by switching to software which can produce open-source files in the “open document format” (ODF), such as OpenOffice and Google Docs. I agree with OpenOffice in his argument, but Google Docs? Speaking at a cross-government event showcasing new online services on Wednesday, Maude will say: “The software we use in government is still supplied by just a few large companies. A tiny oligopoly dominates the marketplace. “I want to see a greater range of software used, so civil servants have access to the information they need ...

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At the World Economic Forum, Microsoft is releasing the results of a Microsoft survey of 10,000 Internet users in 10 countries which focuses on how personal technology is changing lives of people. The survey was taken between Dec. 26, 2013 and Jan. 3, 2014. The 10 countries surveyed include the U.S., France, Germany, Brazil, Russia, China, India, Japan, Mexico and Turkey. In both the developed and the developing economies we surveyed, people overwhelmingly told us that personal technology is transforming their lives in a variety of sectors, including business, education, transportation, social bonds, arts and culture and other areas. Each country may prioritize differently the sector they feel has benefited most, but all agree that personal technology has made important changes possible. Notably, people around the world perceive personal technology to be driving innovations across all sectors. This phenomenon is particularly true in the developing world, where people see personal technology ...

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  Following official Microsoft social media accounts and Xbox social media accounts, Syrian Electronic Army today gained access over official Microsoft Office blogs. As usual, they posted some illegal content to prove that they have hacked. However, Microsoft has now restored their blog. This hacking comes after few hours of re-design of Office blogs by Microsoft. It now has modern, more visual appeal to it. I think its time for Microsoft to revisit their official social media account usage policy. May be changing strong passwords often with knowledge social media managers should avoid this sort of embarrassing moments. Microsoft’s Office blog ...

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After hacking official Xbox and Xbox support twitter accounts, official SyrianElectronicArmy has hacked the official Microsoft Twitter account. As you can see in the image above, they have tweeted about Microsoft email accounts being monitored by governments and top websites visited on IE is for downloading other browsers. Don’t use Microsoft emails(hotmail,outlook),They are monitoring your accounts and selling the data to the governments. #SEA @Official_SEA16 Leak: The top two visited links from @IE: http://www.google.com/chrome  and http://www.mozilla.org/firefox/  #SEA Syrian Electronic Army Was Here via @Official_SEA16 #SEA pic.twitter.com/MDxQXK6CIJ I think its time for Microsoft to revisit their official social media account usage policy. May be changing strong passwords often with knowledge social media managers should avoid this sort of embarrassing moments. Update: A Microsoft Spokesperson confirmed the hacking with the following statement, “Microsoft is aware of targeted cyberattacks that temporarily affected the Xbox Support and Microsoft News Twitter accounts. The accounts were quickly reset ...

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The White House is tapping the private sector for its next point man to fix the troubled Obamacare website. The administration is set to announce that Kurt DelBene, an executive at Microsoft, will succeed Jeff Zients in leading the overhaul of the embattled HealthCare.gov, according to four sources with knowledge of the decision. DelBene was most recently the president of the Microsoft Office Division and has been with the company since 1992. He is also the husband of freshman Rep. Suzan DelBene (D-Wash.).  It was announced he would retire from the company after Ballmer’s re-org. “I’ve long said that we need more people to enter public service who are focused on delivering results,” Suzan DelBene said in a statement. “Kurt has demonstrated throughout his career that he is about results, and his decision to join the administration will be extremely valuable to their efforts to improve the website.” Led by ...

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Microsoft has released Office 365 Admin app for Android and iOS devices.  Office 365 Admin app enables administrators to view the service health of their Office 365 environment on-the-go. You need to have an active Office 365 subscription with administrator user rights to use this app. The Office 365 Admin mobile app empowers IT service administrators to connect to their organizations’ Office 365 service status on the go. The Office 365 Admin mobile app enables administrators to view service health information and maintenance status updates. In addition, administrators can filter information by service subscriptions and configure app data refresh interval. For Android (4.2.1 and up), download the app from Google Play.  For iOS 7, download the app from the Apple App Store.   Source: Office 365 ...

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According to a 2013 study by IDC, employers are looking for candidates that have 20 specific skills for high-growth, high-wage occupations. Coming in at number 3 on this list is proficiency with Microsoft Office, with proficiency with PowerPoint and Word specifically highlighted at #11 and #13 on the list. In fact, Microsoft Office skills were sought after five times more than any other productivity tools. Even Google’s own job postings require competency with Microsoft Office tools. In October, Microsoft announced a new benefit called Student Advantage, making it easy for students to get access to the latest version of Microsoft Office and better prepare themselves for the tools used in modern day workplaces. Today, Student Advantage is available to more than 35,000 educational institutions worldwide. All schools and universities that license Office 365 ProPlus or Office Professional Plus for staff and faculty can now also provide access to Office 365 ...

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