Hackathons are more popular among small to medium companies. It became popular among large enterprises after companies like Facebook demonstrated huge success with these programs. Facebook employees came up with lots of interesting ideas which was later shipped to customers. Microsoft also had hackathons which were organized by different divisions at different locations. But this year, Microsoft is making their ever companywide exercise in growth hacking. This hackthon is a key part of //oneweek, which is CEO Satya Nadella’s effort to reinvent the way the company does business and to encourage the rise of brilliant ideas no matter where they originate. //Oneweek includes several events such as a company forum on Monday where leadership will set priorities for the year, the hackathon on Tuesday and Wednesday, and a Product Fair on Wednesday and Thursday. Senior leadership, in planning this week’s events, wanted to “kick off the new fiscal year in a new way,” said Frank X. Shaw, Microsoft’s corporate vice president ...

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