Yesterday, an ex-Microsoft employee was arrested for leaking trade secrets and internal Windows related software builds to a blogger. Court documents revealed that Microsoft snooped into Outlook/Hotmail accounts of the blog to crack down this case. Some news sites accused Microsoft for snooping customer’s (in this case blogger’s) email account. Their main argument was that while Microsoft has skewered rival Google for going through customer emails to deliver ads, it has now done the same. That’s a lame argument given the fact that this is a criminal case involving damages to Microsoft’s own properties. Microsoft responded initially with the following statement saying that Microsoft’s terms of service make clear our permission for this type of review, this happens only in the most exceptional circumstances. During an investigation of an employee we discovered evidence that the employee was providing stolen IP, including code relating to our activation process, to a third ...

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This is not new, Google is known for violating privacy policies. Recent information from Google’s own lawyers reveled that Google is scanning student’s mail content even when the ads are turned off for better ad targeting. Google is claiming that they are using this data from students to target them with ads. Microsoft has clearly said that they don’t mine user data for ad targeting. Whether or to what degree these last two conditions are actually met by specific services such as Gmail or Outlook.com is of course a pertinent question. Currently Google faces legal challenges to its use of consumer data mining in both the U.S. and the European Union. EU data protection authorities in particular have determined that Google fails to inform consumers properly of its conduct or obtain their consent, while a major class action law suit in California advances similar accusations. Although Outlook.com appears to have avoided ...

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   Microsoft is getting aggressive with their marketing these days and I highly appreciate their move. When you have better product than the competition and consumers are still buying the competitors crappy ones, you got to teach them the right thing and Microsoft is trying to do it. In the recently published ad on YouTube, Ben the PC Guy hits the streets of Venice, CA asking people which they would rather have — a Chromebook or a Windows laptop. The ad highlights the lack of real apps on Chromebook and their mandatory online nature making them effectively useless most of the time. The ad ends with Asus Windows 8 hybrid that offers great value and experience for almost same price. What do you think of this ad? ...

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You may recall Ben Rudolph from the “Smoked By Windows Phone” campaign.  Microsoft has dispatched him again, this time to talk to people on the street about Chromebooks.  Rudolph compares the Chromebook to a similarly priced Asus Transformer Book T100 running Windows 8.  I am really enjoying Microsoft being more aggressive against Google. My favorite part is at ~0:40 seconds in :p ...

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The Scroogled merchandise appears to be a hit among the Microsoft community and the mugs are currently out of stock.  If you are considering purchasing a t-shirt or hoodie for a loved one, now may be the time to do so to ensure you get one in time for the holiday season.  For those that think this is beneath Microsoft, just think back to the “Hi I’m a PC/Mac” commercials.  Ad Age reported earlier last month, Microsoft’s “Scroogled” ad campaign has actually seen positive results. Please read of our previous coverage: http://microsoft-news.com/google-responds-to-microsofts-scroogled-merchandise-campaign/ http://microsoft-news.com/get-your-scroogled-gear-just-in-time-for-the-holiday-season-from-the-microsoft-store/ ...

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Just in time for the holiday season, Microsoft has come out with the perfect gifts for the budget conscious.  Continuing their Scroogled campaign against Google, the Microsoft Store has come out with Scroogled gear.  You can now get a scroogled hoodie, t-shirt, hat, or mug.  I think I’ll be picking up one of each. I personally would like to see some Microsoft executives fashioning off some of these Scroogled t-shirts.  Can we get a petition going to see Amy Hood in a white Scroogled t-shirt?  Ballmer drinking out of a Scroogled mug?  The possibilities are endless.   Item in the store include: Scroogled Keep Calm Mug Perfect for anyone who’s fully caffeinated and tired of being Scroogled. Put 15-ounces of your favorite beverage into this stoneware mug to let the world know that even though Google is trying to make money on almost every aspect of your digital life, you’re ...

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Many are not aware of this fact. If you’re a Gmail user, Google scans all of your sent and received messages, extracts keywords that they think are relevant to you, and then uses that data to target you with ads. All email service providers protect your inbox by scanning for spam, phishing attempts and malware, but not all email providers use the words from your email to show you ads. Microsoft is focusing on this point with a new campaign titled “Keep Your Email Private” against Google’s Gmail to protect user’s privacy. Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads. And there’s no way to opt out of this invasion of your privacy. Watch the video below. Visit Keep Your Email Private for more details. ...

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  Microsoft has released a new ad to promote its Bing for Schools campaign by comparing it to Google which serves all sorts of ads for students in schools. As part of Microsoft’s continued focus on promoting digital literacy in education, the Bing for Schools program offers daily lesson plans designed to teach search skills, Bing Rewards enhancements to help earn Microsoft Surface RT tablets for schools, and, for schools admitted to the pilot program, a tailored Bing search experience for K-12 students when on the school network. Schools participating in the search pilot will receive ad-free Bing search, strict filtering to help block adult content, and augmented privacy protections Read more about the campaign here. Source: CNET ...

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