At BUILD developer conference, Microsoft Advertising team shared their details about their recent work to help developers better monetize their Windows 8 and Windows Phone apps. They released the following, New Advertising SDK for Windows 8.1 2 New Advertising SDKs for Windows Phone A New, modernized pubCenter A New Program to promote your Windows Phone app! The new Ad SDK for Windows 8.1 is designed to improve ad-funded monetization for app developers: The new SDK will unlock advertiser demand by enabling 3rd party ad serving (i.e., ads served by mobile rich media ad servers vs. ad served by Microsoft), aligning with MRAID v1.0 mobile rich media ad industry standards, and connecting to the Microsoft Ad Exchange Over the next few months, as more developers adopt the new ad SDK and we reach critical mass of inventory on the new ad SDK to offer to advertisers, we expect that fill rates ...

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