Microsoft today highlighted one of their successful customer stories in the sports business. The British & Irish Lions rugby team uses Microsoft as their secret weapon Microsoft for their success. Microsoft’s devices and services helped them win a 41-16 triumph over the Qantas Wallabies in the tournament final (a Test Series decider) in front of 84,000 people at Sydney Olympic Park in July 2013. If Microsoft was a rugby player on the Lions all-star 2013 team, it would’ve been the head coach – the one ultimately responsible for bringing every element together, says Charlie McEwen, head of sales and marketing for the Lions. He says it was responsible for communicating, adapting, directing and evolving the best components to succeed. This team is using Microsoft technologies right from hosting their apps and websites in the cloud to Xbox for entertainment for their players during free time. Fans around the world followed the Lions’ every ...

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Microsoft acquired Nokia’s Devices and Services division last month. For celebrating this acquisition, Microsoft and Nokia asked Shoreditch-based media company TCOLondon to create a book that illustrates the history of Microsoft and Nokia together. This 128 page book was given to 20,000 Nokia employees who joined Microsoft in more than 90 cities in 53 countries. The Verge reported about the contents of the book as follows, It’s a celebration of the rich history that Nokia and Microsoft both share, including etchings of Nokia’s origins in a paper mill in Finland and Microsoft’s roots in New Mexico. Illustrations range from the first-ever GSM call to surgeons using the Kinect sensor for operations. Nokia and Microsoft approached TCOLondon in mid-December, with the original plan to have the book ready and finished for February 1st. A later-than-expected acquisition meant the book was delivered to employees at the deal closure in late April. They also reported that ...

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