TripAdvisor today announced their partnership with Microsoft to integrate their Hotel reviews, photos, ratings in Bing web search results and Smart Search results. Read about it below. NEWTON, Mass., Nov. 21, 2013 /PRNewswire/ — TripAdvisor®, the world’s largest travel website, today announced two new experiences with Microsoft, through which TripAdvisor’s reviews, ratings, photos and other content will be embedded into both the search engine results display on Bing.com and Bing Smart Search results on Windows 8.1 devices. These experiences will make it easy for people to move from thinking about where they want to travel to being ready to book in a matter of seconds. As a result of the partnership, TripAdvisor’s price comparison tools, traveler reviews and photos are now embedded into the search engine results display on Bing.com for the first time. This allows people to quickly and easily compare hotel prices and availability via Bing’s search results ...

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Microsoft Bing team started indexing the apps installed on the device to serve you contextually when you search for related queries. With Windows Phone 8, Microsoft introduced a way to surface apps within search results giving a deeper entryway into what you might be trying to accomplish. For example, if you search for  “Angry Birds”, there will be an option to download that app directly from the results. Or when you search for some hotels, there might be some relevant local search apps listed on the search results. In Windows 8.1 Bing Smart Search, Microsoft is moving to another level. With the launch of Windows 8.1 we are expanding this notion with Bing Smart Search. Now when you search we also display deep links of information that might be available in a given app. For example, if you’re searching for New York City we’ll not only show you beautiful full bleed images and top web ...

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Microsoft today revealed the new Bing Hero Ads for Windows 8.1 Smart Search experience. These new Hero ads are a very visual ad unit that will appear when an user does a Windows 8.1 Bing Smart Search. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing. The goal of the new Hero ads is to combine user intent, branding and task completion for consumers. From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action. For example, when you search for Land Rover(refer image above), there will be a large high resolution photo of one of their vehicles – the “All New Range Rover Sport” in this example, gives consumers plenty of choices of what to click, all with pretty significant calls ...

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Derrick Connell, CVP at Bing today demoed the new Smart Search experience in Windows 8.1 in a new video. He has given a walk-through of how to search all of your documents, pictures, the web and more right from the Windows Start screen with Bing Smart Search. Watch the video demo above. Here’s the features of  Bing Smart Search: Search Just Got Faster and Easier:From the Start screen, just start typing and Smart Search will begin showing you results. When in desktop mode, press the Windows key (or the dedicated search button that will begin to appear on some devices) and start typing to begin a search, or swipe to engage the charm from the right screen edge. It’s the fastest way to search on any device. A New Way to Experience Search: An intelligent summary of results pulled from the most relevant information across the web and related apps, all organized ...

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Microsoft today detailed the upcoming Bing Smart Search experience in Windows 8.1. This new Bing Smart Search experience may change the way people think about web search. To build this, Microsoft gathered people with experience in Windows, Office, Internet Explorer, Visual Studio, as well as companies outside of Microsoft and the startup scene and over thousand Bing team members were involved. Smart Search – let you simply swipe or type to find everything, all in one place. Whether it is a document on your PC, an app you downloaded months ago, a picture stored in SkyDrive or a website, Bing Smart Search will bring it to the surface. Smart Search helps you find stuff fast wherever it lives. To provide background on the search heroes I want to outline a little context on some pretty cool technology that most people don’t know about. For many years, Bing has invested in Satori, ...

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