Over the weekend, Microsoft Bing team released the new SNIPP3T, a new iOS app powered by Bing that lets users stay up-to-date on their favorite celebrities. Today, Next At Microsoft profiled the launch of this app talking to the people behind this new app. Here is the summary of it, The idea of this app came from Donald Soon, Program Manager for Microsoft when he was came to know that Bing exceled in celebrity news searches over Google. To take advantage of this, they came up with this idea of building an app based on Bing data. Why a mobile app instead of new celebrity news section on Bing? According to Emma Williams, General Manager of Bing Studios, it’s because apps are how the vast majority of smartphone users prefer to get their information. “Users spend 86 percent of their time in apps on mobile devices, and only 14 percent in web browsers,” ...

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