Channel 4 has launched their 4OD video on demand app into the Windows 8 store. The app provides shows from Channel 4, E4 and More 4, including Homeland, Fresh Meat, and The Inbetweeners to Windows 8 and Surface tablet owners. Channel 4 will also promote the app across the rest of its channels in conjunction with Microsoft. “It demonstrates how we can work with clients collaboratively to create something that is new to market, bespoke and one that utilises all our 4oD platforms as well as linking in to relevant content on Channel 4 to provide a fully integrated cross media brand experience,” noted Channel 4’s group digital manager Michael McSharry. The app and content is free and can be found in the Windows 8 Store here. Via The Drum.com ...

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