Today, Venturebeat reported that Apple is working with the world’s largest Watch manufacturing group Swatch for to release a line of smartwatches in variety of branded styles and price points. Apple usually does not license their technology/OS to other companies, they do both the software and hardware as we have seen in the past with iPod, iPhone, Mac and iPad. If this report is true, then Apple is aiming to capture a significant share of smartwatch industry by licensing their technology to other watch manufacturers. Microsoft is not a new entrant to the world of smartwatches. Microsoft invented the smartwatch category a decade ago by partnering with various watch manufacturers like Swatch, Casio, etc,. Those smartwatches used radio waves to get some basic data such as weather report, etc,. Later, Microsoft discontinued the platform due to poor adoption by consumers. In the recent past, we have heard various rumors about ...

Read More →