Microsoft’s Xbox One is lagging behind Sony’s PS4 in sales. Lots of factors can be said to justify the same, but many analysts believe that Xbox One’s pricing was the significant one. Microsoft realized this and announced a new SKU for a cheaper price last month. Another factor could be around marketing of the console. Microsoft positioned Xbox One as the all-in-one entertainment console whereas Sony marketed it as the pure gaming console. A recent report from WSJ reveals that Sony is now out-spending Microsoft in TV ads for promoting their consoles. According to numbers from January 2014 through May via research firm iSpot, Sony had spent $59M to Microsoft’s $34.7M. Sony spent the most on networks like FOX, FOX Sports, Comedy Central, ESPN and TNT. Microsoft spent a lot on the two FOX channels and Comedy Central, AMC and TBS. The brand’s most digitally effective ad year-to-date is its ...

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With Xbox One, customers can make use of the Kinect sensor to control their Xbox One console with voice. One of the basic command available for users is “Xbox On”. If an user tells “Xbox On”, Xbox One will wake up from sleep. Microsoft has recently released a new TV ad featuring Breaking Bad actor Aaron Paul in which the actor will be using this command to switch on his console. The strange thing now is that Kinect sensor recognizes Aaron Paul’s “Xbox On” from TV ad as a genuine command from its owner and getting switched on by itself. Lots of users experienced this case yesterday and tweeted about it. OMG AN XBOX TV AD JUST TURNED MY XBOX ON! THE MACHINES HAVE BECOME SELF-AWARE!! SAVE YO-SELVES!!! — Leighboi (@leighboi) June 12, 2014 Read more about it below. via: Neowin ...

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