Microsoft earlier this week announced the new Nokia 130, the most affordable mobile phone with FM Radio, video and music player. It comes with a beautiful design with a 1.8” colour display, inherent colouring, and built-in flashlight on the back with talk time of up to 13 hours. The Nokia 130 is available in both Single and Dual SIM offering standby times of up to 36 days and 26 days respectively. It supports SD cards up to 32GB. Today, Microsoft released the above infographic touting the features of Nokia 130, This week we launched the Nokia 130, an ultra-affordable phone packed with features. But what can you get for just 19€? via: Conversations ...

Read More →

The ‘FutureBrand Index’ is a from brand consultancy FutureBrand, sanctioned by Global Top 100 Companies creator PwC, measures perceptions of brand strength through in-depth quantitative research among thousands of consumers worldwide. FutureBrand Index 2014 list was released today and Microsoft was ranked No.2 in it. Google toped the list with Walt Disney and Apple taking No.3 and No.4 positions respectively. Some key findings in the report include financial value and past performance are no guarantee of future brand strength, being global makes a difference to brand strength, the value-perception gap for brands varies by sector, brand awareness is not enough to drive strong perceptions, Chinese companies and brands are not yet future proof and more. A ‘future brand’ is a brand that is more likely to succeed in the future, not just one that is strong now. This is because it perfectly balances strong perceptions of its purpose in the world ...

Read More →