Microsoft has told Kotaku that popular games which are rated PEGI 18 in Europe will in fact be allowed into the Windows Store. The news presents a U-turn from their previous position, which was that such rated games will be banned from Microsoft’s Windows 8 App Store. In USA ESRB Adult games are often sex-related, and exclude most games, while popular games like Skyrim or Call of Duty: Modern Warfare 3 are rated PEGI 18 in Europe due to violence.  Microsoft will now allow those games that are rated PEGI 18 in as long as they are not rated Adult in USA. "It basically ends up disqualifying games that would be ESRB Mature," said Windows Corporate VP of Web Services Antoine Leblond. "This is to give developers a heads up that that’s where we’re going," Leblond said, "So they can have the peace of mind around developing the kinds of ...

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The rate at which apps are entering the Windows 8 Store has taken an upward turn, as the app store reaches the more than 5,000 apps milestone. Earlier projections have suggested this will be reached only on launch day of the store on the 26th October. The information is unofficial and is via WinAppUpdate, who tweeted the above information. Microsoft has promised more than 100,000 apps by the end of the year, so we will be keeping a close eye on this curve and see if that projection will be realistic. Via Neowin.net. ...

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Microsoft has expressed a somewhat irrational confidence in the prospects of Windows 8 and its new UI environment. Microsoft Vice President Keith Lorizio told Beet.tv that Microsoft expected to have 400 million Windows 8 PCs in the market by July 1st. “When Windows 8 goes live on October 26, the [size of the market] is [over] 1 billion consumers. Our goal … is conservatively over 400 million units in the marketplace by July 1.” This would be even faster than Windows 7, a very successful desktop OS, sold. He also this explosive growth in the new platform to also boost developer interest. “We’re expecting to aggressively pursue [delivering] 100,000+ apps [to Windows 8’s online marketplace] over the first three months,” he said. The Windows Store just crossed 3600 apps recently, with around 5000 apps expected at the launch of Windows  8 on October 26th. Microsoft expected this rapid growth due ...

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WinAppUpdate.com, which has been tracking the growth of the Windows 8 Store, reports that the market has now reached around 3,610 apps, increasing by about 118 apps per day. The store crossed the 1000 app milestone in early September. The growth puts the market on track to about 5,000 apps on launch day, a rather small number compared to the 250,000 claimed iPad apps, but much more than the 2000 iPad apps the tablet launched with 2 years ago. The majority of the apps, at around 88%, are free, with Microsoft recently talking about new advertising initiatives for developers to monetize these apps. There are more than 1,837 developers represented, with big names such as Asus, AT&T, Amazon, BMW, eBay, NBC Universal, Toshiba, and Viacom among them, but also a large number of individual developers. The majority of the apps are games (18%) and 94% of the apps work on ...

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With the up-coming release of windows 8, increasing numbers of a wide variety of apps are becoming available to download from the Windows Store; from National Rail Enquires to classic games like checkers.  However, there is much ambiguity surrounding the number of apps actually available; according to McAkins Online, the number of apps in the Windows Store is 1,634, whereas WinAppUpdate.com states there are significantly more apps available, which is currently 2,079.  Although Wes Miller at WinAppUpdate.com is a Research VP at the third party analyst company Directions on Microsoft, McAkins Online has been keeping a close eye on the numbers of Windows 8 apps for many months, in addition to publishing detailed descriptions of the app categories- suggesting McAkins Online could be the more reliable source.  We can not be 100% certain of the number of apps available, since each source may not have included the desktop apps in ...

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