Microsoft today announced that they are opening up ad inventory for Windows Phone and Windows 8 Ads-in-Apps on Microsoft Advertising Exchange in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States. This allows advertisers to tell their story across a multitude of Microsoft platforms including Skype, Outlook.com, MSN and now Windows 8 and Windows Phone 8 apps. We saw popular automobile company Toyota using this for their recent campaign. Buyers who are familiar with RTB now have even more Microsoft screens than ever, bringing campaigns together is as easy as the way they’re purchased. For developers and publishers, the availability of Windows 8 and Windows Phone Ads-in-Apps inventory on MAX means that ad inventory is now connected to a new and scaled source of advertiser demand. This announcement delivers on the strategy that Microsoft Advertising announced last spring at Build to help improve ad fill rates for developers.  To ...

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In addition to the Windows Phone’s Storage Sense feature, WiFi Sense feature might also be included in the upcoming Windows 9 OS. In the leaked Windows build 9834, registry entries related to WiFi Sense were spotted. WiFi Sense automatically connects you to WiFi networks around you to help you save your mobile data and give you more Internet connectivity options. It can do a lot things for you to get you connected to the Internet using WiFi, so you don’t have to. And you’re always in control with it – you choose whether to get on WiFi, stay on or jump off. WiFi Sense connects you to WiFi networks around you to help you save mobile data. It can do these things for you to get you Internet access: Automatically connect you to open WiFi networks it knows about by crowdsourcing networks that other Windows Phone users have connected to. ...

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Few days back, Bloomberg reported that Microsoft is in late stages talks with Mojang, the developer of popular video game Minecraft. They reported that deal’s value is worth more than $2 Billion and may be concluded as soon as this week, though next week is more likely. Minecraft game is already available on Xbox One, Xbox 360 and many other platforms and have sold over 50 million copies to date. Microsoft is looking to expand the game’s reach on all the platforms and also planning to expand the licensing deals with other companies. Today, Reuters reported that Microsoft may announce the acquisition of Mojang on Monday. The price was mentioned as $2.5 billion, which is about 8 times of Mojang’s sales last year. Even though it is a costly acquisition, Microsoft can afford it because of the huge overseas cash they have, which is about $86 billion in cash and short-term ...

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  In the leaked screenshots of the upcoming Windows 9 build 9834, a new feature was spotted under PC Settings. If you are a Windows Phone user, you must be aware of the Storage Sense app. Storage Sense app allows you to manage the storage in Windows Phone devices, it gives you breakdown of the storage space used by category, and also the amount of free space left.  You can tap any category to view more details, find where to manage those files on your phone, or clear out temporary files. If you’re running Windows Phone 8.1, Storage Sense provides you with additional actions to free up space, such as moving apps to your SD card (if you have one), uninstalling apps, and deleting downloaded files. Windows 8.1 has somewhat similar feature in the name of Disk Space, but it seems Microsoft is working to bring Storage Sense to Windows ...

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Microsoft today announced the launch of Windows Dev Center Partner Program. This program is targeted towards middleware providers and provide them with devices, software, co-marketing, event support, and more. Unity, MVVM Light toolkit, Json.Net are some of the examples of middleware. If you are a developer of middleware offerings, you apply today to qualify for these benefits. If you are a Windows app developer looking for third party middleware available to accelerate your app or game development for Windows, you can check Microsoft’s new partner directory, where you’ll find an extensive and growing list of some of the most compelling middleware partners targeting Windows today. At Microsoft we’re more focused than ever on creating the most compelling, accessible, powerful, and overall enjoyable app development platform, and we recognize the critical role middleware plays in such an ecosystem. This new program is designed to promote that goal. Source: Microsoft ...

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As part of the massive layoffs Microsoft announced last month, thousands of former Nokia factory workers will be losing the job. Last week, hundreds of Chinese employees from  Nokia factories protested against Microsoft’s decision on mass layoffs. The participated employees posted pictures showing their protest on social media networks as well. The protest took place at former Nokia Beijing research center and factory employing 2,400 people. Today, MarketWatch reported that Microsoft is giving free Nokia Lumia 630 devices to up to 300 employees per day if they apply for the company’s volunteer resignation package. And it is being offered under first come, first serve basis. As per this report, Microsoft plans to cut about 4,700 jobs at its factory and R&D center in Beijing, leaving only 300 workers. via: MarketWatch ...

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We have come across few reports in the past that Microsoft is working on the next version of Windows codenamed Threshold that can run Android apps without any modification. Hal Berenson, a former Microsoft employee recently published a blog post on current state of Windows/Windows Phone and how Microsoft may move with the upcoming major release. In that post, Hal said that Microsoft might be depending on OpenMobile’s Application Compatibility Layer to enable Android apps on Windows. ACL does not use any virtualization or emulation techniques, instead it integrates the Android application runtime into native Windows. OpenMobile’s solution uses the Android open source project (AOSP) app management software as the base for ACL. Utilizing the Dalvik virtual machine and all required Android runtime libraries from AOSP, ACL will enable Android apps on any non-Android operating system, including Windows. Even though enabling Android apps on Windows will further alienate developers from ...

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VLC team member today updated about their progress in Windows Store app development. First of all, they have now redesigned the app to be a universal Windows app. They are planning to drop the support for Windows 8 users, they need to upgrade to Windows 8.1 to continue receiving updates. They are designing the app that adapts itself depending on the device you’re using, while keeping the same user experience. Instead of fixing bugs in the existing codebase, they rebuilt it again from the scratch to have improved performance. Should I rebuild the app from scratch, again? Or should I try to fix bugs one by one and improve the current design? – The first possibility is the faster but also the most dangerous one. So I decided to take my time, and build a great universal app based on the work we have done so far. I cleaned the ...

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This week’s Red Stripe Deals are now live in Windows Store. It includes many popular games like Dragon’s Lair, Spectral Soul and more. Find the list of games and Windows Store links from the list below. “Dragon’s Lair” ($4.99 in the Windows Store, usually $9.99) brings the arcade classic to your living room, including Don Bluth’s distinctive animation. It includes all of the original scenes of a valiant knight’s quest to rescue the princess from the clutches of an evil dragon. But it also has a new global high scores list so you can show how well you wield Dirk the Daring’s sword. Find your way through the castle of a dark wizard, who has enchanted it with treacherous monsters and obstacles. “Fairway Solitaire by Big Fish” (99 cents in the Windows Store), ($1.49 in the Windows Store), “Spectral Souls” ($5.99 in the Windows Store – usually  $15.99 “Red Crow ...

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Microsoft has recently published the list of the products reaching end of support in the next 6 months. This list includes Windows Phone 7.8, Windows 7, Windows Server 2008 and more. Along with these, Microsoft has also listed Service Packs that will retire in the next 6 months Key Products Transitioning from Mainstream Support to Extended Support: The following products will be moving into Extended Support in the next 6 months. Extended Support lasts for 5 years and includes security updates at no cost, and paid hotfix support. Additionally, Microsoft will not accept requests for design changes or new features during the Extended Support phase. Products Moving to Extended Support Effective Date Dynamics C5 2010 Mainstream Support ends January 13, 2015. Dynamics NAV 2009 Dynamics NAV 2009 R2 Exchange Server 2010 Enterprise Mainstream Support ends January 13, 2015. Exchange Server 2010 Standard Windows 7 Enterprise Mainstream Support ends January 13, 2015. Windows ...

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At the Develop conference in Brighton, Microsoft today announced that Zoo Tycoon Friends game is coming to Windows and Windows Phone devices. In “Zoo Tycoon Friends,” players will join Arthur and his daughter Simone on a journey around the globe to tackle 15 missions and more than 100 quests to save exotic animals. “Zoo Tycoon Friends” is free to download, and will include advertising and the option of buying in-game virtual items. This game will feature the following, - Adopt and care for over 40 unique species – Construct gorgeous habitats, concessions, roads and decorations to please your visitors and express your style – Experience intuitive, natural touch, stylus and keyboard / mouse controls. The game adapts instantly based on your input – Feed, heal and play with animals to discover their unique personalities and behaviors – Nurture adorable babies and help them grow into powerful adults – Player progress ...

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Today, Microsoft announced a new way to track all your Xbox game achievements you earned on Xbox One, Xbox 360, Windows and Windows Phone in once place. In the browser, you have to visit this URL to know the list of games and the achievements you have earned through them. The webpage looks like the above image. You can now track your Xbox One, Xbox 360, Windows and Windows Phone achievements on http://t.co/CCciWRcOOLhttp://t.co/567kL5XkIP — Larry Hryb (@majornelson) June 16, 2014 Visit https://account.xbox.com/en-US/Achievements/ for your details. ...

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Microsoft today updated their Lync Room System with June system update. This new update includes all the usual fixes and minor updates, but contains one major new feature called Room PC View. Microsoft says this feature will improve the content capture experience for a computer that is always connected in the Lync Room System. Currently, the LRS content capture feature was originally designed to activate and share the screen when the content capture cable was connected to a laptop, and then deactivate when detached. As some users wanted to hard-wire the content capture cable connection to an in-room, always connected PC, Microsoft created this new feature, Our solution? We created a Room PC View button on the console that controls the display of the in-room PC screen share. If you want the screen share to display in the room, you can turn the button on; if you want to keep the screen share ...

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At this year’s E3, Microsoft’s focus was all about games, just games. For the full 90 minutes of press briefing, Microsoft talked about all the first party and 3rd party games coming to Xbox platform. The surprising part was that Microsoft didn’t even talk about games on Windows and Windows Phone platforms. Phil Spencer is the head of gaming at Microsoft, which includes games on Xbox, Windows and Windows Phone platforms. He responded to the lack of any information on PC and mobile gaming at E3 to Polygon, “I’m head of gaming at Microsoft,” Spencer said. “When we’re doing gaming strategy, gaming focus inside the company, that’s my job. I think in a lot of ways, you could argue gaming on Windows has never been more healthy in that the biggest of the big franchises, League of Legends, World of Tanks, those things dwarf a lot of what we’re doing ...

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Microsoft announced Cortana digital assistant with the launch of Windows Phone 8.1 developer preview. Lots of users are already using it in beta form around the world even though Microsoft has officially restricted the launch to the US. How about Cortana experience on Windows or Xbox? Microsoft has not revealed any info about it so far, but it is as obvious thing for Microsoft to expand this personalized service to all their platforms. Recently, WPC forum member claiming to be a Microsoft employee revealed the following, Cortana on Xbox One and Windows 8 PC’s Yes, it’s coming, no, no ETA but I have been testing it on XB1 and it’s very neat, especially when playing a Halo game. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) was at SMX Advanced conference talking about Cortana hinted the same, Will Cortana jump ...

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As announced this week, Microsoft has released the redesigned Skype app for iPhone users. This update brings Skype app for iOS to the same UI which Windows Phone and Android users already enjoy. We’re excited for you to see how the new app has been redesigned to put your conversations first, providing you with a smoother, leaner and more integrated experience. Skype for iPhone is up to five times faster and it is also more stable and more reliable. Navigating through the new UI is easier and more fluid. Whether it’s creating a group chat, sending a photo or starting a video call, the new Skype for iPhone has been rethought to be simple and intuitive. New changes: Faster: You’ll notice the effort we’ve put into this overhaul as soon as you launch Skype 5.0 for iPhone. The new version is over 5 times faster than the old version. Smoother: ...

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