Microsoft today announced that they are launching Xbox One in China in September. Thanks to the partnership with BesTV, Xbox One will also be the first system of its kind to launch in China. Launching Xbox One in China is a significant milestone both Microsoft and for the industry. Today marks a monumental day for Xbox, as together with our partner BesTV New Media Co., we announced we will bring Xbox One to China in September of this year. This is a historic moment in our partnership as we work toward the first official Xbox launch in China. Xbox One will also be the first system of its kind to launch in China. The culture of games and entertainment is rapidly growing in China, with nearly half a billion people playing games – roughly a third of the country’s population and more than the entire population of North America. The ...

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