Watch Microsoft’s First Surface Pro 3 Ad Now

Microsoft today released their first ad for Microsoft Surface Pro 3. The ad shows various modes in which you can use the device. It even shows the ability to launch OneNote app directly using the pen. It’s good to see Microsoft is directly talking about what you can do with the device rather than the Surface brand.

What do you think of this ad?

Pre-order before it goes out of stock. Find the links below.

Surface Pro 3Estimated retail price (USD)
Intel® Core™ i3, 64 GB and 4 GB of RAM$799
Intel® Core™ i5, 128 GB and 4 GB of RAM$999
Intel® Core™ i5, 256 GB and 8 GB of RAM$1,299
Intel® Core™ i7, 256 GB and 8 GB of RAM$1,549
Intel® Core™ i7, 512 GB and 8 GB of RAM$1,949

All the Surface Pro 3 units will come with 12″ ClearType Full HD Plus Display with 2160 x 1440 multi-touch display as well. You can find the detailed specs and other things here at Microsoft Store.

Pre-order it from Microsoft Store today.

  • nagendra

    You know,….like every other Microsoft commercial, its for people with big brains. The fanboys get the ad because it picks up on things that we care about… but on the other side of the big deep casm there are just to many details for the average person to understand.. You need a simple clear message like “look at this COOL laptop, its light, powerful and cheap! and ohh yeah its really portable”… and I’m afraid the message really has to be more “its cooler than an iPad” because that’s what everyone on the otherside of the casm has stuck in their minds “ipads are cool”.

    • redtidal

      Yeah. I get you points.

      The stuff in this ad, besides the kickstand, can also be done with other tablets, granted, probably not as well as SP3.

      The ad is good, but covers a lot of things. I would like to see a series of ads focus/highligh on one aspect of SP3 in each clip. And each can be shown why it is better than others.

    • Bugbog

      I see what you mean, but I think you are underestimating people (and the ad creators). This ad was succinct, it kept to the major highlights in an extremely straight-forwards manner. No dwelling.

      I’m fairly certain that, should you ask someone that isn’t a ‘techie’ to watch it and ask them what they remember, you’ll find that they:

      a) Recall the clicking pen
      b) the Kickstand
      c) Keyboard
      d) Office
      e) And that it can replace your laptop.

      I’d consider it very memorable (and I’m writing this from just the one viewing!)

      • WPhan

        Kickstand, Keyboard, Office, Replace your laptop is the same massage they tried with Surface 1 & 2. The result: NO SALES beyond a few fanboys like me that purchased one.

        As much as I would never own their products, this is a new ad that makes you want to own the product:

        Beats Game Before the Game

        • Bugbog

          Errr.. that would be a no. When Microsoft tried that there was an uproar (i.e. the ‘Click’ ads) so no, it doesn’t work for them.

          The product is what it is. They can’t apply any other factor to it if
          a) either isn’t there, or
          b) can’t acquire it organically

          Trying to be otherwise isn’t facing reality. The new avenue they are utilizing (Corporate/Creative purchases) will enable them to leverage from strength, rather than the mainly consumer focus of the previous two models which didn’t gain enough consumer traction.

          • LexicoRed

            Your right and make a good argument that It is time to get out of the hardware market.

          • Zipflyr

            You just sad the same thing as Bugbog. When it comes to hardware it does not work for Microsoft and they need to focus on things more profitable.

          • Phil_A_Shio

            That is not what he said.

          • NGM123

            Oh god, its you again and how unusual, yet another negative post

          • LexicoRed

            Me = complimenting someones post = negative

            You = name calling, cursing, racist put downs = positive

            Sorry but seems bit illogical.

          • NGM123

            Racist put downs? You have sunk to new lows, and for you that some feat for a bottom feeder.

        • Voodoo Lady

          I held out for 30 seconds into this ad and nothing happened. I switched it off…

      • Danny Dodge

        When marketing you have to think “the population is dumb but not stupid” most people UNDERSTAND the good points but use the WRONG reasons to make decisions. People will understand that leather is nice and soft but they will still use razor blades for watch straps, so I agree that the cool points need to marketed first and foremost but then afterwards show all the actual user benefits too, appeal to the dumb decision making part of the brain and then to the intelligent reasonable human being making the decisions.

        • saidas


  • Danny Dodge

    The first surface is holding up well, with steam set to install games on a USB 3.0 hard drive I can use it as a midrange gaming PC, it runs all my work applications really fast, only ever had ram issues when trying to run skyrim on high settings, other than that, none, the i5 processor is solid, the unit only gets hot when you use it for tasks that you wouldn’t do when using it as a tablet, so even the first surface pro us rocking,

    This thinner, larger, more powerful, lighter monster must be a beast, especially the i7 8gb ram model.

    The only reason to buy an Ipad now is pure ignorance or stupidity. I wouldn’t even see a reason to get an Android tablet when the surface pro range exists

    • Tezla

      Well said Danny Dodge… I could not agree more… Thumbs UP x1000

    • DarthTigris

      B-b-but apps and games …

      • Danny Dodge

        Every PC game ever made except those made for top end 2014 graphic cards run on it 😛 though sadly no garageband or infinity blade :p (the only reasons I still haven’t sold my old Ipad lol)

  • rjmlive

    I really like this commercial. Rapid fire feature demonstration and amazing visual transitions. Very on point and super slick. AWESOME!

  • achirinos

    The commercial is no longer available why?

  • BreVDD

    Just an epic ad!

  • Edward Robert

    Android and IOS insights

  • Ruufus

    An employee of mine was just telling me she’s getting a hand-me-down iPad from her brother cause he is so jazzed by the Pro 3. She basically said, “What am I going to do with an iPad?” I said sell it on Gazelle and buy an i3 Pro3 for her basic needs. :)

    • JadonXivet

      Tell her I will trade it for my Surface RT, I got it for $250 and it is not even worth that :(