Continuing with their quest to make it so you can not turn on the TV without seeing Windows 8 and Windows Phone 8, Windows 8 had a massive presence at the MTV Europe Music Awards.
There presenters Heidi Klum and Sway used a massive Windows 8 touch screen to interact with viewers and keep up to date with what’s going on back stage.
With Microsoft intending to roll out a big Windows Phone 8 campaign starting today featuring a variety of celebrities I suspect we can start to see the shape of Microsoft’s marketing push now – being associated with celebrities and hoping some of the cool will rub off.
Do our readers think this approach will work? Let us know below.