Windows Tablets Captures 7.5% Of Tablet Market After Just 6 Months Into The Market

Windows Q1 2013 Marketshare


Strategy Analytics today posted their global tablet shipments numbers. As expected, Apple and Android dominated the market like last year. But there is a new 3rd player in the race, Microsoft. Microsoft released Windows 8 which has a radical new UI optimized for touch last October. OEM partners started shipping Windows 8 based tablets last October and the sales was limited by poor retail availability. In 2013, many Windows 8 touch devices went on sale across the globe and we can see the results in the above chart. Microsoft has got 7.5% of the market with 3 million Windows tablets shipping in Q1 2013. Not a bad start at all.

 Microsoft captured a niche 7.5 percent global tablet share in Q1 2013. Very limited distribution, a shortage of top tier apps, and confusion in     the market, are all holding back shipments.

Source: SA

  • Bugbog

    “…….and So it Begins!..”

  • MaelN

    Yeah, smaller tablets 7-8 inch are really expected by users. Lot of friends are most interested in Windows 8 tablet than android or ios, but the price is quite too high yet.

  • Bugbog

    Yep! It’s great that Win 8 tabs are now mainlining, and new sizes coming up too. Even my 68yr old mother wants one, and she don’t want no “bog-standard” Android base-line model either! She’s already familiar with the Metro UI and will definitely need something that performs similarly smooth! :)

    One of her pals came over with a small tab, which she noticed couldn’t even perform zooming! Even she knew that was bad! 😀

    I already own the Surface, and as soon as the Asus VivoRT comes down in price (or an 8.1 gets released), I’m getting her one!

  • the person

    My gosh, what will the FUD spewers have to claim when PCs take over the tablet market? The PC will have to find a new way to “die”!

  • opteron opteron

    The IDC hasn’t approved this research yet. According to them Windows tablets can reach this level only in 2015 in order to achieve 11% predicted market share (crystal ball) in 2017!!!! Either the research is bogus or IDC is a bunch of charlatans.

    • Bugbog

      I think it’s the later. 😉

  • Rikkirik Contrera

    One of my predictions was that Google and Apple have a lot to fear and to lose with the introduction of W8 tablets (especially including the hybrid devices). Despite the poor sales of PC’s Microsoft remains dominant in the PC market with on average a 94% share of the global PC market (each year for the past decade). So poor PC sales have nothing to do with the popularity of tablets eroding PC sales (the problem is the economic crises, especially in Europe, where most countries and businesses are going bust). Microsoft remains unchallenged in this area (Google Chromebook has a 0,023% marketshare after 2 years). But with the introduction of W8 tablets/hybrids, the market dominance of Ipads and Android tablets is threatened in a big way. W8 tablets and especially the hybrids will break open the market and Microsoft may kill the tablet market for Android tablets and Ipads. People who buy hybrids will not need a seperate tablet, making the pie even smaller for Ipads and Android tablets. There are rumors circulating that Apple is going to build a hybrid Mac/Ipad, a Macpad. Google Chromebook is a big failure, so Google can’t even compete on this turf. The hybrid and integrated features (Skydrive, Office 2013 etc) of W8 tablets make them a more desirable and functional tablet than Ipads and Android tablets. With W8 tablets becomming globally available and smaller tablets in the making Google and Apple are becomming endangered species on the tablet front. Will we see 15% market share at least in oktober 2013?? Yes, at least.

    • Oliver

      Good post. I don’t get why Microsoft has been criticised for making a tablet OS as good as a computer, while its competitors are all stuck with limited phone OSs on their 7-10 inch devices.
      The Chromebook concept is just comical. The Pixel for £1000?!

      • krayziehustler

        Don’t forget consumer OSes that are not built for the touch screen future.

        • Oliver

          What’s your point?

          My laptop and desktop run with Windows 8 very well, slightly faster than 7 as well.

          My Surface RT is better than an iPad for me because it’s built like a PC minus programmes that I don’t use but runs excellently on a great piece of hardware. iPads are built like phones and behave like phones, running well for a phone but not as a PC.

          • krayziehustler

            just building off your main point…why are ppl criticizing MS for making a great Tablet OS while other companies are still stuck with a non touch desktop OS

          • Oliver

            Ah fair enough. People often complain that Windows 8 is designed to accomodate touch screens too though so I wasn’t sure what you meant

    • wp77

      Absolutely. I just signed up for Office 365 and am blown away with its functionality. From Skydrive, to shared settings among my W8 devices to Office in the cloud to Linc in the corporation. You see tech here that no other company can touch. Things are really coming together for MS.

    • Bugbog

      My thoughts too, prior to Win 8’s launch. And they still haven’t changed.

      The global economy, the OEM stumble, together with the Start Screen/Start button “switch”, have transpired to enable the concerted efforts of the “Negative Nancy’s” (opposing tech blogs, reporters and general media) to label Windows 8 as something that is seemingly bad!

      However, just like iPods and basic camera’s are dying out, so too will 10″ (pure) tablets that aren’t hybrids! And contrary to what Apple or Google (and their camp followers) are saying, this is a trend that will be emulated.

      Apple aren’t stupid (or ostriches!), I won’t be surprised if they launch their own premium hybrid product within the next 18months, slowly phasing out the 10″ iPad, leaving the 8″ Mini as the main stay. (The same way the have slowly phased out the iPod, for multiple SKU’s before the iPhone?!)

      Google, on the other hand, may find it harder to compete in the Hybrid market, as, in order to achieve the feature depth necessary to compete with Microsoft or Apple, they may end up treading on some toes. And, given their propensity for Using tech first without permission (re: Licensing), will definitely not be taken lying down by either of the big boys!

      Anyways, I think, once the OEM’s finally start getting their creative sh!$ together, that WIn RT may come into it’s own on the sub-10″ devices, whilst Atom & Haswell will end up on the bigger 10″+ devices.

      The Future is Bright, the Future is Hybrid 8!

  • pepe

    Only taking big tablets (9 inch or more) Mirosoft should have close to 20% market share.

  • Bhairav Pardiwala

    Waiting for the 1.2 teraflop 7″ xbox tablet with windows 8 on it which is gonna come for 99$!

    According to rumours that thing is gonna wipe the nexus and everthing with a broom !

    • martyr

      Acer 10.1″ tablet running Win8, 9 hr battery for $399 at Microsoft Store…with a hybrid upgrade option…

  • Rikkirik Contrera

    An article about why Seton Hall University chose W8 hybrids (Lenovo ThinkPad Helix Ultrabook Convertibles) instead of tablets or notebooks for newcomers reveals the strength and appeal of W8. The reasons are:

    1. Tablets cost more than the Ultrabooks, which would made some students uncomfortable (should this not be the other way around, Ultra’s cost more than tablets???).
    2. Moving to a hybrid computer gives students the flexibility of a tablet, the utility of an Ultrabook and avoids the pitfalls of each machine. Unlike the current tablets (Samsung) that Seton Hall uses, the Helix snaps into its keyboard, making it look more like a normal laptop, rather than the slate that has a keyboard that is not attached. It is smaller than an Ultrabook and has the detachable tablet portion for easy use on the go, just like a normal tablet.
    3. The Lenovo convertible holds an additional four hours of battery life in its keyboard, lasting for 10 hours (rather than the Samsung’s duration of five to seven).
    4. The convertible is more convenient and fits the needs of all students. “Some students were not happy being forced to take a tablet or to take an Ultrabook, and we feel that the Lenovo Helix provides the most flexibility for students and should meet the needs of everyone on campus.

    Ipads and Android tablets just cannot compete against W8 tablets or convertibles.

  • redtidal

    For those who are so readily write off Microsoft, remember this: Tablet is still a growing market. Just because Apple is dominating it now, doesn’t mean it will for the next five years. The market will be large enough room for 3 players (plus niche players like FB OS, or FF OS)

    Android’s growth is quite amazing.

    I think in three to five years, MS can take the leading position, at least for a close 2nd.

  • NegLewis

    MS needs a 7-9″ RT tablet with HDMI Out, 1-2 USB’s, 6+ battery and SLIM+Colors.
    That’s it.