Strategy Analytics today posted their global tablet shipments numbers. As expected, Apple and Android dominated the market like last year. But there is a new 3rd player in the race, Microsoft. Microsoft released Windows 8 which has a radical new UI optimized for touch last October. OEM partners started shipping Windows 8 based tablets last October and the sales was limited by poor retail availability. In 2013, many Windows 8 touch devices went on sale across the globe and we can see the results in the above chart. Microsoft has got 7.5% of the market with 3 million Windows tablets shipping in Q1 2013. Not a bad start at all.
Microsoft captured a niche 7.5 percent global tablet share in Q1 2013. Very limited distribution, a shortage of top tier apps, and confusion in the market, are all holding back shipments.