Windows Tablets Now Accounts For 15.7% Of Japan’s Total Tablet Sales


When is comes to tablet market, Apple still remains the top vendor both in terms of unit volume and eco-system growth. Microsoft jumped into this market with Windows 8, and followed by Windows 8.1 last year. Microsoft Windows is competing with Apple iPad in the high-end and white box Android tablets in the low end. Digitimes today reported a good news for Microsoft regarding its sales in Japan. The sales of Windows-based tablets in Japan have been rising since October 2013 as a result in February 2014, 15.7% of Japan’s tablet sales were contributed by Windows-based models. For a comparison, Windows just had a share of 2% in the worldwide tablet market.

With Windows tablets gaining market share, Japan’s tablet market is expected to see a more balanced development, but competition between iOS, Android and Windows will remain keen in 2014, Digitimes Research believes. In 2013, Apple still dominated Japan’s tablet market, followed by Asustek Computer (Android). Microsoft, Amazon and Sony were the third to fifth largest vendors. While Amazon and Sony have been in Japan’s tablet market for a while, Microsoft’s surge to the third position shows that demand for its Surface tablets have been rising strong in Japan.

Microsoft’s second-generation Surface tablets are enjoying strong sales in Japan, but four out of its nine versions (two for the consumer market and two for the enterprise market) have been suffering from shortages in the country due to the software giant’s misjudgment on related demand.

I hope Microsoft increases the availability and stocks of its new tablets worldwide to avoid shortages and win business opportunities in the future.

Source: Digitimes

  • hushv

    Interesting… Gambare Microsoft.

  • Drewidian

    With devices like the Surface line and my favorite the Dell Venue Pro 11 (which has replaced my desktop, laptop, and Windows tablet), this is only going to grow. It will take time, but its just going to get better.

  • dolco

    I have read somewhere that reason for strong sales is support of flash. Japans like to play flash manga games and only tablets with full support are Windows tablets. I don’t know it is truth.

  • Bugbog

    If true (Digitimes, after all), then this should make up for the lack of WP penetration there.

    • Vương Vi-Nhuyễn – 王微軟

      One platform will sell the other. :-)

  • NegLewis

    MS must abandon it’s Phones OS and embrace 5-6″ Windows Tablets.
    Smart Phones become too powerful and still no serious tool is present on ANY smartphone OS… even WP.

    Windows should have only one kernel/OS for x86/x64 and ARM. A PHY/Network framework + API it’s enough for any Kernel/OS to become Architecture/Platform independent.

    The OS (UI) should be resolution responsive – like web pages are.
    Define the UI and each component should knew if it’s necessary to be displayed on a certain resolution and how it should look for a certain resolution/form factor…

    • Johan Spånberg

      RT is a step in that direction.

    • Vương Vi-Nhuyễn – 王微軟

      Though I agree with that kernel bit (and you can see that happening as Windows C.E. is slowly, but surely being replaced by Windows N.T. in even more embedded systems), Windows Phone is a step in the right direction, Microsoft must just figure out how to make it into a serious tool, before the rest will. :-

  • Johannespreekt

    They should make more commercials for the Asus T100 the best Windows tablet around and also for the best price!
    I still can’t understand why there aren’t more Atom tablets with Windows 8, and why they aren’t pushing the Atom tablets to get a big market share?! As with the windows phones I have the idea again that they don’t want a big market share…

    • koenshaku

      3rd party vendors should market their own products.

  • Vương Vi-Nhuyễn – 王微軟

    I honestly did not expect that, I really hope that the Japanese will become more nationalistic and buy more Toshiba, and former Sony devices. 😀

  • ike

    lol this is because of kancolle