With teens, iPhones are out, surface is in

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surafce

‘Super cool’ apple may be losing its grip on the teen demographic, according to bus marketing group, who polled teams as to their object of desire. Apparently apple’s latest i-products are too ubiquitous to be popular amongst the always counter culture teenage group.  Instead they are embracing current niche products such as Microsoft’s surface tablet.

‘Teens are telling us Apple is done,’ Tina Wells of the youth marketing agency Buzz Marketing Group told the website. ‘Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.’

As the iPhone and iPad increasingly becomes your fathers gadget, Microsoft may benefit from embracing their current role as the underdog.

Read more at: Forbes.com and Dailymail.co.uk



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  • Lasp24

    i think you mean, ipad is out, surface is in, or maybe iphone is out, windows phone is in…

  • guesttt999

    Looks like teens are showing us the way, as far as tablets go! :)

  • james

    I have said this when I has seen the surface. Microsoft have totally changed there image. Ms were know as the parents company as people used windows mobile and pcs for work and it was only games consoles that looked cool.
    Now with windows 8 and windows phone 8 the UI is fresh and cool looking but it did not have the cool device to help it sell. With Nokia and HTC now making cool looking phones and the surface has now shown they way to hp dell ECT on how to make a solid but cool looking tablet I see ms getting very close to the iPhone and iPad numbrs in 12 to 18 months.

  • Tom Cruise

    Once kids see their parents/grandparents with macs and iphones its uncool to them

  • NGM123

    I’m a WP/MS fan and it would be great if correct and I would be very pleased to be proven wrong, but I’m calling BS on this, sounds like an overdose of cool aid to me.

  • Ammier

    hallelujah!

  • arrow2010

    Utter bullshit as the iPad Mini is doing gangbusters with kids and teens.

  • Dopterian

    I have no idea about how this might affect actual sales in the short term, but I do get the point. I am a teacher and use my Surface RT in class a lot and my students are amazed with it (I am a teacher from Germany, so please don’t comment on my English). They like the tiles, the colour, the screen, the USB port and the touch cover. And one thing that some bloggers offen forget is that people at school (not only teachers) really use Office a lot. Pupils don’t find Office uncool, because it’s a tool they need on an everyday basis. So yes, I understand how that shift in perception might come about, but Microsoft would still need to market that product more aggressively and make sure it is presented nicely in actual stores.

    • darthtigris

      Like it or not, I’m going to comment on your English: it’s perfect. Seriously, you should be more confident about it because it’s really that good.
      Nice comment too.

  • Duel
  • freeiam

    This is the end of Apple