Xbox Leads PS4 In Black Friday Sales; Accounts For 61% of Console Sales

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The limited availability of the PS4 in North America helped the Xbox dominate console sales over Black Friday.   Market Research Firm InfoScout collected over 83,000 receipts from 3,000 people who shopped at Walmart and Target on Black Friday.  Analysis of that date shows the Xbox One with 31% of console sales, the Xbox 360 with 30% of sales, PS4 & PS3 with 15% each, and the Wii & Wii U with a combined 7%.

These numbers may be an early indication of how the Christmas shopping season may go.  Walmart offered the Xbox 360 for $99, and in these tough economic times I think that’s of great value to families.

Infoscout also released some quotes of what they were hearing from consumers:

PlayStation 4

“Too much hype when Sony doesn’t produce enough”

“Expensive. Games are expensive.”

“It’s too high tech none if the older ps games will work with it and everything is way to expensive I think it’s more for the adults.”

“My oldest child wanted a playstation I have no opinion.”

Xbox One

“It’s the only system that has the game my kids want. I’m not happy about it.”

“Waiting to see the first ‘Must have game’”

Xbox 360

“I think its a great system, with the Kinect, the family can get up and move around”

Nintendo Wii

“Fun for kids and families. Love the old school games that you can download”

“Older technology, so less expensive”

Source: InfoScout

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